Sunday, May 24, 2020

Literature Review - 793 Words

U02a1 Building Your Literature Review Plan: Part One - Sheila Darden The plan to collect and organize literature that explains the history of retention starts with the collections of scholarly, peer reviewed articles that provide insight to the history of retention. The literature will be organized alphabetically at first then to gain a better insight into the history of retention the collections of scholarly, peer review articles will be organized according to the date they were published. The history of retention begins at the point higher education brought it in the forefront of their agendas; subsequently, this time began when there were an influx of adult learners returning to college to obtain new or improve their skill set, to†¦show more content†¦The collection and organization of literature will be based on the needs of adult learners and research conducted on assisting adult learners prior to them dropping out of their programs. Literature will be collected that addresses adult learners need to be able to connect the dots between the program they are enrolled in and past learning experiences; their need to know that they are a part of the learning community, which will give them a sense of belonging; the knowledge that their immediate needs can be met by their program choice; and knowing who to seek assistance through if those needs are not being met. The outcome of collecting and organizing literature that explains the institutional context of the capstone will be to present research that addresses the issue of retention and solutions that can be implemented, such as a retention program for adult learners that will help to ensure that their needs are being met, help to increase program completion, and ensure that adult learners will have a successful learning experience that will be transferable to other learning experiences. The article written by Howell Buck focused on four manageable variables that are observed as influencing adult students’ satisfaction with a business course: relevancy of the subject matter, faculty subject-matter competency, faculty classroom management, and student workload that can be applied to most courses (Howell Buck, 2012). The plan to collect and organize literatureShow MoreRelatedEssay Literature Review1001 Words   |  5 PagesLiterature Review The purpose of this research project is for you to create a scholarly piece of graduate-level research and writing, which conforms to APA format. Competency in the APA format is required of all Business graduates of Liberty University, as set forth by policy of both the Graduate Faculty and the administration. You will research and write a literature review on a topic relevant to our course. 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A total of 12 articles was reviewed that dealt with clinical outcomes, efficacy, patient and provider satisfaction. Telemedicine as an emerging field can greatly improve the outcomes of healthcare thus resulting in decrease the delivery cost of healthcare. WhileRead MoreLiterature Review : The Class Collage By Jeff Sommers1503 Words   |  7 Pagesexploitation† by Matt Zwolinski is about the ethical questions that are raised about the moral claim of the conditions in sweatshop that are accepted by choice and exploited for gains. These two peered review articles both shows some common similarity and a minute different between the two Identification Both peer-review articles use MLA citation. They both have a lengthy work cited pages/ references at the end of the article. The citations are alphabetically put in order and the citation itself is shown byRead MoreReview Of Formative Fictions : Imaginative Literature And The Training Of The Capacities `` Essay2185 Words   |  9 PagesNayiri Khatchadourian HNRS 63W Prof. Bruce Stone 6 June 2017 The Consequence of Reading Fiction In his essay †Formative Fictions: Imaginative Literature and the Training of the Capacities†, Joshua Landy, professor at Stanford University, aims to explain the function of fiction and the reward of our engagement with literary works. Landy highlights three theories of the function of fiction: the exemplary branch, which invites the reader to consider characters as models for emulation or avoidance,Read MoreReview Of Literature Review On Literature Essay2370 Words   |  10 PagesChapter - 4. REVIEW OF LITERATURE Literature survey is undertaken to study and analyze the finding of other researcher in their studies that are related to the subject under consideration. A research literature review, as a process, is a systematic, explicit, and reproducible method for identifying, evaluating and synthesizing the existing body of completed and recorded work produced by researchers, scholars and practitioners (Fink, 2010). As a noun, literature review is an organizedRead Moreliterature review1550 Words   |  7 PagesWriting a Literature Review A literature review†¦ †¢ Provides an overview and a critical evaluation of a body of literature relating to a research topic or a research problem. †¢ Analyzes a body of literature in order to classify it by themes or categories, rather than simply discussing individual works one after another. †¢ Presents the research and ideas of the field rather than each individual work or author by itself. A literature review often forms part of a larger research

Wednesday, May 13, 2020

How to Learn from Your Math Mistakes

The most powerful learning experiences often result from making mistakes. I usually address my students with the above phrase after handing out marked papers, tests and exams. I then provide time for my students to carefully analyze their errors. I also ask them to keep a running record/journal of the patterns of their errors. Understanding how and where you go wrong will lead to enhanced learning and improved grades—a habit often developed by strong math students. Its not unlike me to develop my next test based on a variety of student errors! How often have you looked over your marked paper and analyzed your errors? When doing so, how many times have you almost immediately realized exactly where you went wrong and wished that if only you had caught that error prior to submitting your paper to your instructor? Or, if not, how often have you looked closely to see where you went wrong and worked on the problem for the correct solution only to have one of those A Ha moments? A Ha moments or the sudden enlightening moment resulting from the newly discovered understanding of the misconceived error usually means a breakthrough in learning, which often means that youll rarely repeat that error again. Instructors of mathematics often look for those moments when they are teaching new concepts in mathematics; those moments result in success. Success from previous errors isnt usually due to the memorization of a rule or pattern or formula, rather, it stems from a deeper understanding of why instead of how the problem was resolved. When we understand the whys behind a mathematical concept rather than the hows, we often have a better and deeper understanding of the specific concept. Here are the three common errors and a few remedies to address them. Symptoms and Underlying Causes of Errors When reviewing the errors on your papers, its crucial that you understand the nature of the errors and why you made it (them). Ive listed a few things to look for: Mechanical errors (transposed number, sloppy mental math, hurried approach, forgotten step, lack of review)Application errors (misunderstanding of one or more of the required step(s)Knowledge based errors (lack of knowledge of the concept, unfamiliar with terminology)Order of Operations (often stems from rote learning as opposed to having a true understanding)Incomplete (practice, practice and practice, this leads to having the knowledge more readily available) Success Is Failure Inside Out! Think like a mathematician and learn from your previous mistakes. In order to do so, I would suggest that you keep a record or journal of the patterns of errors. Mathematics requires a lot of practice, review the concepts that caused you grief from previous tests. Keep all of your marked test papers, this will assist you to prepare for ongoing summative tests. Diagnose problems immediately! When you are struggling with a specific concept, dont wait to get assistance (thats like going to the doctor three days after breaking your arm) get immediate help when you need it, if your tutor or instructor isnt available - take the initiative and go online, post to forums or look for interactive tutorials to guide you through. Remember, problems can be your friends!

Wednesday, May 6, 2020

Marketing audit of Cambridge Elite Soccer School Free Essays

string(218) " It provides access to a desirable target market and is not limited by distance as the other promotional campaigns can be and therefore presence online can be justified as an effective tool to reach potential markets\." Introduction Marketing refers to the process of management through which goods and services move from being a concept on to the consumer, a process which broadly consists of the identification, selection and development of a product, pricing, distribution and its promotion (Gladden 2005). Sport marketing therefore involves the application of these processes in the development of sport products to enhance their consumption on the one hand, and the use of the attraction of sport of an audience to market other varied goods and services (Matthew 2005). Sport marketing is therefore broadly defined as the anticipation of consumer wants and needs, and its management and satisfaction through the application of principles and practices of marketing. We will write a custom essay sample on Marketing audit of Cambridge Elite Soccer School or any similar topic only for you Order Now This is inclusive of the marketing through sport facet which entails the use of sport as a promotional vehicle, a sponsorship platform for companies marketing consumer or industrial products (Blann 2003). This report is formulated to serve as a marketing audit of the Cambridge Elite Soccer School in which I have recently worked in as an Administration Assistant, doubling up as a Brand assistant for its Brand management team. It seeks to create some understanding of ways in which the School applies marketing concepts in its area of performance and specialty (and generally in the sports sector), its strategies in this endeavor and possible avenues for improvement. The structure of the report entails an introduction to the Cambridge Elite Soccer School and description of its history and achievements in its line of business, its objectives and mission. Further, the report delves into a description of the competitive environment in this sports sector and the factors affecting the organization’s business success broadly categorized under political, economic, social and technological spheres. It also delves into a description of its customers and products covering individual details of members and various other participants, an overview of their involvement. Finally, the report gives recommendations deemed appropriate to the School, developed from the marketing audit. Cambridge Elite Soccer School Located in the Neale-Wade Community College, Wimblington Road, March, Cambridgeshire Elite Soccer School is a growing organization that offers top quality coaching to enthusiastic football players in the under 14/15 (U14/U15) category throughout Cambridgeshire. The School has been developed to give these young, high standard and able players an opportunity to enhance their skills further. This is enabled by its highly qualified coaches with extensive experience in the football sector. The School started out in 2009 with its main aim being to educate this category of players in all aspects of training towards professionalism, providing the right environment so as to maximize their chances of success. It seeks to offer useful advice, good facilities, and appropriate football knowledge along with lots of valuable experience imparted by its resident coaches having many years’ experience in the football sector. These coaches are certified, all qualified to a minimum of FA level 2 and include three coaches and one goalkeeper coach and one among them has a Degree in Sports Science and Coaching. The primary aim of the school is to educate its players in all requisite aspects towards professionalism so as to maximize their chances of future success. Selection for training is done over a four week trial period and those that succeed are then taken through continuous training at the school in a professional development scheme by the excellent and FA qualified coaches. The school is deliberately designed to improve both physical and mental performance, creating the right environment to back such an endeavor. For the players’ success, a favorable environment has been sought and the schools facilities, mostly provided by the Neale Wade Community College include an ‘astro’ training pitch, two classrooms, boarding facilities that enable weekend stays during intensive training, entertainment and dining areas enjoined to a modern kitchen. For major events that the school seeks to engage more in, to enhance its presence and create better awareness, the management has sought the use of the local stadium so as to enable attendance of large crowds. The school also has a van that enables the transportation of students to various locations for training or for events. The school’s marketing orientation consists of a focus on the application of marketing principles including the anticipation, management and satisfaction of consumer’s wants and needs. The school identifies its consumers to include the young football players and their immediate families as its dominant target market and the consumer base is expanded to include their families and the local community in general. Also included in the consumer base though secondary are the spectators in the various events, and finally the major teams that consume the school’s product, the trained professional players. To identify and manage the needs and wants of the various stakeholders requires a well-defined strategic approach is required and especially since the school’s main product entails the offer of services in training and development of young players for the club market. In summary, the marketing program that the school engages in involves the creation of a marketing mix that is focused on the dominant target market (the young boys and their immediate families making the decision to enroll in the school so as to foster professional development, as well as the local loyal fan base that can influence such decisions). Its marketing strategy includes the use of traditional broadcast media of TV and radio carrying paid advertisements, extensive signage locally, and print media (newspapers, magazines and brochures). These tools are used to communicate to consumers and thus create an enhanced awareness of the school’s events. The school is also seeking to enhance its online presence to serve as a marketing platform so as to enhance its reach limited by the reach of the various media already employed. The internet has grown faster in recent years than the other forms of electronic technology. It offers a new economic opportunity for business through commerce and trade based on the web (Howard 2000). It provides access to a desirable target market and is not limited by distance as the other promotional campaigns can be and therefore presence online can be justified as an effective tool to reach potential markets. You read "Marketing audit of Cambridge Elite Soccer School" in category "Essay examp les" It gives fans and other interested parties an opportunity to access information on the school and its events via the internet (Griffin 1996). Cambridge Elite Soccer School’s objectives and mission Objective ·To train the young, high quality players to professionalism and to enable them to realize their football dreams.  ·The primary aim of the school is to educate its players in all requisite aspects towards professionalism so as to maximize their chances of future success. Mission ·To be a high class development and training school for the soccer sector with an output of all – rounded high capacity junior players. The External and Competitive Environment A marketing audit consists of a review of a company’s marketing planning, organizational and control processes and their results, looking at the framework for action as well as its performance and potential (Gladden 2005). This report is a horizontal audit of CESS examining the school’s mission, its markets, sustainable competitive advantage, marketing plans, coordination of marketing mix, among other critical factors. It is necessary for an organization to consider its environment continuously as it follows through in its strategic path, and this should feed all aspects of planning (Brian 2000). The School’s marketing environment is made up of three levels; its internal environment which include its members of staff and management, technology and finance; its micro-environment which include the customers, agents and distributors, suppliers and competitors, etc.; and its macro-environment which includes the political (and legal) forces, economic forces, socio-cultural forces and technological forces (the PEST factors). Several factors influence the strategies adopted by the school in its marketing and overall business approaches. Political factors include the influence of events in the political arena upon the regulation of businesses such as the school, and the spending power of the population that constitute consumers of the school’s products. With a stable political environment and favorable government policy that influences laws surrounding business, the school is well placed to benefit from its positive influence. The success of the soccer sector in the UK has been beneficial in bringing about the enhancement of goodwill and appreciation of government of all aspects related to football. The government’s policy on the economy including the taxation of clubs and sport schools are indicative of its desire to enable the successful realization of objectives in the sport sector and especially football. Economic factors entail a consideration of the economy of the state regarding both the short term and the long term. These include factors such as interest rates, inflation levels and the long term prospects of the economy (pointers to continued performance) with focus on details such as the Gross Domestic product per capita. The challenging economic recession has been a major factor that has negatively affected the business of the Cambridge Elite Soccer School, with its effect upon the disposable incomes of the families in the region that forms the dominant target market for the school and consumer of its products. Socio-cultural factors include factors such as attitudes, leisure times for consumers, life expectancy of the population, and wealth levels among other factors. The school benefits from positive influences of the socio-cultural factors such as the availability of leisure times for the players and their families over the weekend enables the success of such training endeavors. Overall wealth of the population is beneficial to the school’s business success and strategy as it enables availability of enhanced disposable incomes that can be utilized in such ventures as paying for the enrolment in the school. The general attitude of the population towards the game and all its affiliated programs and events is also positive and this enables the school to enjoy goodwill and support from the community in many of its events and activities if they are well planned and inclusive. Technology is vital for competitive advantage and in these modern times of the internet, also serves as a major driver for the enhancement of business processes and efficiency. The internet offers a cheaper advertising platform and a direct communication channel with consumers which also allows for the reception of feedback real-time. Other processes such as ticketing, enrolment, bookings and sale of the school’s branded items which were hitherto a challenge to see through have been made easier with the employment of the internet avenues. The effective use of the internet by the school for all the above-mentioned processes has however been limited through a lack of consistency in the integration of these processes to benefit from the overall efficiency. The school mainly uses its online presence for communication with consumers and has recently sought to create content for advertising. There still untapped capacity on this platform and it is evidently an area that can enable g reater improvement in the marketing potential of the school. Competition for the school features both locally and further afield from similar training clubs and schools. Presently, the school’s management focuses on local competition within Cambridgeshire offered by several football clubs featuring programs for a similar age bracket, and soccer training schools. Among the major competitors are; Wisbech St. Mary Football Club, Stukeley Meadows Youth Football Club, Hampton Football Club, and Tony Russell Soccer School among many others. These clubs and organizations are both direct and indirect competitors in the school’s line of business and the school’s management has endeavored to create strategy to enable its differentiation from its competitors through its offer of unique services and competitive pricing. Its unique services include mid week training sessions and the creation of events that involve the participation of the youth and their families. Opportunities are created for the trained youth to play in trials before pro and semi-pro club scouts and give support to them every step of the way, an offer of a comprehensive training program integrated with other activities while the other business competitors focus on playing league games in their claim to offer training. Its indirect competitors include the in-house training programs of the major league clubs’ pro academies though these have limited and difficult to obtain available spaces and are often the preserve of the intensely talented individuals. The challenge offered by these is therefore minimal as there is a major gap in coaching that can only be offered by academies at the grassroots level. This challenge is therefore not a major factor in CESS’ strategic planning and implementation. Customers and products The products offered at the school include professional soccer training of the under14/15 youth so as to enhance their chances of success in pro football and to enable them to increase their capacity to look for professional opportunities playing for the major league clubs. Also included in its product offerings are minor league games and weekend fixtures that have gained in following to become an appreciable income earner for the club. The club also benefits from sales of merchandise including branded apparel, equipment and souvenirs which are part of recent developments brought up during my time of placement. The school’s customers include the young players enrolled in the training programs of the school, their families, spectators that attend the school’s events and fixtures, and the local population as well as people from further afield who purchase merchandise from the school. To gauge the participation of several of these groups of participants, several hundred participants and stakeholders including spectators, parents and members of the general population were selected and questionnaires were administered to them to gain useful information on the marketing success of the school, the general awareness of the school’s activities and the services that it provides, as well as their willingness and desire to participate and to attend the school’s events and fixtures. The survey entailed a self-administered survey with questionnaires distributed through mail to several homes in the locality and email to homes further away. This was attained through stratified sampling to select subjects which divides a population into groups from which random samples are chosen. Instrument used for data collection was a survey questionnaire which sought to detail the identification details of those sampled including their locality, their involvement with the school and its activities, how and when they got to learn about the school, their willingness and desire to participate in future events organized by the school’s management. They were also asked to rate the school’s performance on several fronts including its capacity thus far to create awareness of its activities and capacity. The results (collated) are presented in the appendices section of this report. In the results obtained, 70% of the respondents (a total of 410 respondents) confirmed having participated in the school’s events and activities ranging from being spectators at fixtures and league games, to in-house participatory games and even bringing young family members to enroll at the school. Of these, 45% confirmed having participated for two and a half years of the schools three and a half year existence, which characterizes the school’s success at its marketing endeavors early in its life and a capacity to retain its customer base and clientele over this time. 80% of the respondents were willing to participate in the school’s events going forward and the school generally received a high rating at an average of 6.2 points in a scale of 1 to 10. These results are telling of the school’s high capacity at managing its marketing process and creating a loyal fan base. Recommendations To further enhance its marketing capacity and reach, the School’s management needs to develop strategies including competitive pricing that would enable greater reach. This would enable the school match up to its competitor offers while offering differentiation in training and development. It is also essential that the school tackles the lack of consistency or integration in its marketing initiatives. There is therefore need to do an extensive and comprehensive audit to inform planning for such an endeavor and creation of a workable and effective strategy towards that end. Appropriate Sponsorship programs should also be sought and developed to benefit both the development and financial standing of the school, as well as individual players in their professional development (Barrand 2005). Sponsorships could come from local companies that would like to affiliate so as to benefit the school as well as gain from the school’s target market and marketing potential. Other sponsors can be sought from the manufacturers of sports apparel and equipment, who can help kit the school and offer its branded merchandise at discounted rates to the school’s growing membership and following. They in turn can gain from the marketing platform and mutually with the school from proceeds from sales. The school should also leverage on its earlier products (the high capacity and successful players who have managed to gain entry into professional football and fame) and their success. These individuals can be engaged in advertisements and the enhancement of awareness of the school’s capacity and ability to bring forth desired success (Fullerton 2007). They can also feature in events of the school providing acknowledgement of the school’s capacity and also to motivate the trainees in camp. The school should focus more of its marketing effort on the enhancement of the online platform and its development for extended usage such as in the communication with its consumers and their feedback, enrolment, advertising, and general trade including sale of tickets for events and the school’s branded promotional items and apparel. This is essentially because the Internet is fast becoming a point of convergence for all media and a platform for socialization on a global scale (Howard 2000). Conclusion This report consists of a marketing audit that I conducted during my placement at the Cambridge Elite Soccer School as an Administrative assistant and doubling up as a Brand assistant. The report has in summary described Cambridge Elite Soccer School (CESS), its history and achievements in its line of business, its objectives and mission. The report has further described its marketing approach as well as discussed its strategic approach and the various external/environmental factors that have influenced it in its line of business. Added to this, its standing compared to its direct and indirect competitors has been described detailing its relative success at a differentiation strategy. The report then gives the result of a study done through the administration of questionnaires which shows success in the school’s marketing in its early life and which serves as impetus to the school’s management team to find strategies, ways and means of enhancing its potential in marketing. The report finally gives recommendations on the areas of potential improvement and enhancement. References Barrand, D., 2005. Why brands are banking on sport. Promotions Incentives, 13-14 Blann, F., and K., Armstrong, 2003. â€Å"Sport marketing.† In: J. Parks J. Quarterman (Eds), Contemporary Sport management (2nd edition). Champaign, JL: Human Kinetics. Brian, T., and B., Michael, 2000. â€Å"The â€Å"Match-Up† Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs.† In: Journal of Advertising 3, pp1 – 13. Fullerton, S., 2007. Sports marketing. New York, NY: McGraw-Hill/Irwin. Gladden, J., and W., Sutton, 2005. â€Å"Marketing principles applied to sport management.† In: L. MasteraJexis, C. Barr, M. Huns (Eds), Principles and practice of sport management. Sudbury, MA: Jones and Bartlett Publishers. Griffin, J., 1996. The Internet’s expanding role in building customer loyalty. Direct Marketing, 59(9), 46-50 Howard, D., and R., Burton, 2000. The Internet’s role in shaping the future of sport. Paper presented at the Third International Sport Management Alliance Conference, Sydney, Australia. Matthew, S., 2005. Sport Marketing. Upper Saddle River, NJ: Pearson Prentice Hall Appendix CESS – Cambridge Elite Soccer School. Results collated from questionnaires administered Number of respondents – 410 (both email and post) 70% (287 respondents) confirmed participation in the school’s events and activities ranging from being spectators at fixtures and league games, to in-house participatory games and even bringing young family members to enroll at the school. 45% of the respondents above (129 respondents) confirmed having participated for two and a half years of the schools three and a half year existence. 80% (328 of the 410 respondents) were willing to participate in the school’s events going forward. The school received a high rating at an average of 6.2 points in a scale of 1 to 10. Most of the respondents were from the locality of Cambridge at 89 %. The rest were spread out in the environs. How to cite Marketing audit of Cambridge Elite Soccer School, Essay examples

Tuesday, May 5, 2020

Ergonomic Analysis of Mobile Phone Apps free essay sample

Reliability and speed in mobile operations and data synchronization are also decisive for the ergonomics of a software product . CLASSIFICATION Ergonomic approach User Interface(UI) User Centered Design Approach(Cognitive Response) Study of mobile applications Technology Smart App (Back end application) Product Engineering USER INTERFACE(UI) ? When we talk of mobile interface design we often think that the big challenge of the small screen is squeezing the app into tiny quarters. In fact ,designing a handheld mobile app involves far more subtle considerations of context and ergonomics. Hoe to make the interface irresistible ? How to craft comfortable ergonomics for fingers and thumbs? How to dodge the usability gotchas of handheld devices? How to turn tiny-touchscreen constraint to your advantage? ? ? ? ? Continued†¦ ? ? The look of the app is important. For users, it’s the first quality indicator they see. Attractive design, clear and effective layouts that feel optimal on the user’s device, and high quality icons ,graphics and images ,send clear quality messages. Visual quality also contributes to both functionality and usability of the app. For example, legible fonts and font sizes ,and color palettes that enhances legibility, are functionally essential , not just nice-to-haves. FACTORS AFFECTING INTERFACE DESIGN User Interface Design ARRANGEMENT APPEARANCE OF ICONS EASE OF ACCESS LAYOUT e. g. Group Functionally related elements e. g. Use Of Contrast Effects to improve readability e. g. Body Constraints A-EASE OF ACCESS GENERAL CLASSIFICATION Group functionally related elements on the user interface In case of In case of touch screen Ensure that UI ,the size of sequential Use of flow of action the the user variable font tap/clickable ,need to size to ensure interface region is maintain flow readability elements of the ergonomic should be application optimized CASE STUDY-1 ? CAMERA APP Consider the built in Camera application that Apple provides. The application is simple and attractive but the buttons for the application are in exactly wrong place. To take a proper picture you need to hold the phone perfectly vertical(unless you are taking the picture of the floor) . The slippery edges of the Difficulty in holding phone requires you to hold the phone firmly making it difficult to tap the camera or alternatively balance the camera precariously on your pinkie finger. CASE STUDY-2 ? ? We can’t easily tap every region of the phone with equal ease . Our hand isn’t designed for this. Yes our thumb is opposable but unless it’s double jointed there will still be parts of the phone that are harder to tap. The mechanics of how you hold your phone make it much harder to grip the device in certain orientations. It makes it particularly difficult to reach lower corners by your thumb . COMPARITIVE CASE STUDY-Self Samsung Galaxy S2 †¢ Page by Page approach to interface design †¢ Notice the sensitivity of Touch Friendly regions. †¢ Provides the developer to group functionally similar options together Continued†¦ †¢ Nokia Lumnia †¢ All on One Page Interface †¢ Touch Gesture Vertical †¢ Not so good in gr ouping similar functions together ,so if user wants to use two networking options then it might be possible that they are far apart from each other. LAYOUT †¢ Search for Touch friendly regions Difficulty in reach †¢ Considers the options lying on one page instead of the ‘Ease of access’ part where we were considering the overall arrangement Less preferable Touch friendly COMPARITIVE CASE STUDY-self Case A †¢ Alarm Clock feature on Samsung Galaxy S3 †¢ Tap button lies in ‘Easy’ region of the interface †¢ Notice the gesture to control the clock †¢ Instead of just tapping the button ,the user must slide through the region to stop the alarm which prevents accidental pressing Continued†¦ Case B †¢ Alarm Clock on Nokia Lumnia †¢ Tap feature to stop the clock Can lead to user accidently stopping the alarm without knowing †¢ Notice the difficulty in approaching the snooze button †¦ Case C †¢ Nokia Xpress music †¢ Slide Gesture to stop the clock B-SCALING ? ? ? Why use of variable font sizes? You tube Banner Why avoid use of small fonts? How the solution lies in the Use of ‘Golden Ratio’ typography CASE STUDY-Scaling on Android ? The biggest issue affecting how and android looks on a given device is scaling. Compared to other platforms(iOS or Blackberry), the variation in physical display characteristics between devices based on same compatible Android software version ,can be much greater. Android solves this problem by applying a scaling model to your app’s UI layouts and graphic resources. To achieve consistent quality on all devices ,you need to ensure that your app scales correctly. Android implements a simple display abstraction model that enables it to scale UI layouts and resources at runtime, to fit wide range of different physical displays found on Android devices ? Screen Size/Density C-APPEARANCE OF ICONS ? ? ? To ensure usability in variable conditions, including for daylight glare and changed angle of viewing and orientation, by paying attention to color and contrast Design for Glance-ability and quick scanning. Glance-ability refers to how quickly and easily the visual design conveys information. As colors appear differently on different mobiles according to their displays, so avoid use of color conventions for the icons Examples†¦ Survey Report ? survey. docx Survey Results ? More than 60% users casually use a particular app User Knowledge Level Expert User Casual User ? Almost all the user prefers Customizing the frequently used icon with wanted changes like Icon Properties †¢ †¢ †¢ †¢ Contrast Size Region All of the Above Constrast Size Region Manipulation All Of the above ? More than 75% user Prefer ‘Sliding’ Than ‘Tapping’ an option Gesture Comparison Sliding Tapping ? Users have equal ease in sliding ‘Top to Bottom’ as to ‘Bottom to Top Approach’. With slight preference to Top to Bottom approach Gesture Preference Top to Bottom Bottom to Top †¦Grid Analysis of Icon Size Variation A C E B D F Region Prefe rence A B C D E F G G H †¦ Region Preference A B D C A B C D *Centre Of ScreenA-1,B-1,C-1,D-1 *AnywhereA-1,B-1,C-1,D-1 Design Framework for the ‘Perfect’ App Conclusion 1-More ‘Slide’ less ‘Tap’ ? ? ? ? Tapping number of options is more typical then move sliding to it ‘Gesture Jujitsu’ to help the user avoid misstraps and other touch screen errors. Also ‘sliding’ is more deliberate than ‘tapping’ ,which may be accidental in some critical cases ‘Sliding’ also provides flow of action which a person prefers in his subconscious Conclusion 2-Flow of Gesture 1. Flow of gesture is important e. g. if the option opens by sliding right side ,then it is preferable that the next option should open by right side slide only. Conclusion 3-Identitfy’Touch friendly’ regions ? 1. 2. Designing for touch means designing for the thumb Must consider the length of the thumb Consider for the ‘anthropometric’ data of male and female hand sizes ? ? We can’t tap every region of the screen with equal ease. Our hand isn’t designed for this. So layout must resolve this issue Conclusion 4-Scaling of Fonts/Icons ? ? ? ? Making the options compact doesnt mean that user be led into miss-traps Use of variable Fonts sizes to emphasize on specific areas of the text Use of ‘Golden Ratio’ in typography is quite helpful here Use of high contrast colors and organic shapes as icons helps in setting the mindset of user Conclusions 5-’App Adaptable to the User’ 1. 2. †¢ Since the mobile is more personal to the user ,it has to be more adaptable to him. Done either by providing settings and personalization at step after step Since the success of an app depends on how well the app motivates the user to select the particular option ,if the correction is made according to the user it will help in increasing the efficiency of the cycle E. g. If the touch sensitivity of screen is not calibrated or trained according to the user ,the user may find it difficult to operate fast on any app †¢ E. g. The use of phone accelerometer to identify the phone’s orientation while playing app like NFS(Gaming) for turning around corners is an excellent example of adapting to the user and making it more fun to use the application Conclusion 6-User Identification ? †¢ †¢ †¢ Different user want different levels of feedback from the app. Some of them are afraid to use a service dir ectly ,such kinds of user must be provided with small steps to keep them under confidence. Then there are the other kind of person (Expert Users) who just want to jump straight to the conclusion. They don’t want feedback step by step †¦ ? So the Proposed solution will be to provide a step where a user will be prompted to identify the level of expertise he holds in using the app before Installation ,which then can be used in providing steps thereafter. Conclusion 7-Icon Manipulation ? Based on the extent to which a particular icon is being used we can vary its size in comparison to other . This not only solves the problem of ease of access but also improves the feel of app as a whole. ? †¢ †¢ Constraints Varying the icon size in comparison to others must be done keeping in mind that the app should be as usable to an expert user as to a new user Other possible solution to this problem may be to allow the user to vary the size of icons by themselves and not on the basis of use we suggest . It should be user customizable and not advisory Conclusion 8- Keep It Simple ? ? To make the app more used by the people, we need to make it as simple as possible . Not only in terms of appearance also in terms of use. Ease =gt; Motivation Motivation=gt;More Sales Sample Model Fabrication-Based on form of the Device Conclusions†¢ Form of the device=gt; Size of the Touch screen Hence Size of the icon =gt; Size of the device For ease access ? †¦ †¢ †¢ Screen Size=gt; Time to complete an operation Icon size =gt;1/Chances of error ? THANK YOU