Wednesday, August 26, 2020

College football playoff free essay sample

School Football Playoff System 43% of Americans state that football is their preferred game to watch, multiple occasions than some other game said an article on ProCon. Organization. In 2008 a record 37. 5 million individuals went to a school football match-up to root for their group in anticipation of a title season. (ProCon) As the players propel themselves as hard they can go and the fans cheer as noisy as could be expected under the circumstances; they regularly arrive at the finish of an extraordinary season to be denied by the BCS framework. In 1998 the Bowl Championship Series (BCS) was intended to take the best two BCS-positioned school football crews to play each other in national title while eight other top groups play in four bowl games. (ProCon) As different dishes have developed around the BCS games we are presently at 34 bowl games toward the finish of each school football season. Every year 68 go into the bowl games giving us 34 victors consistently. We will compose a custom paper test on School football season finisher or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page What does this achieve? Who is the best school football crew in the country if there are 34 groups that end the season as champs? School football needs to have a post season finisher framework, as most different games do, to forestall the dedicated undefeated groups from getting forgot about and to decide one genuine victor. The Super Bowl: the great daddy of all football match-ups. Im sure a great many people around the U. S. realize what the Super Bowl is, regardless of whether they dont watch football. All together for the two groups to make it to the Super Bowl, they experienced the end of the season games. With thirty-two groups in the class each group must fght for the end of the season games of twelve groups. The season finisher competition is an unexpected demise competition. You lose, you return home. FCS (football title development), Division II, and Division Ill all end their normal seasons with end of the season games frameworks too. Starting in 1967 with the NFL nd getting in 1978 in FCS the end of the season games have worked so well with these football alliances. When looking at practically all different games including NBA and school b-ball, MLB and school baseball, and significant group and school lacrosse every one of these athletic clubs end their seasons with a type of post season finisher framework. School ball has tremendous accomplishment in their season finisher framework called March Madness. College basketball is a 64-group season finisher toward the finish of each season in school b-ball to proclaim the National Champion. The fans love when March Madness moves around consistently. Not saying we need a season finisher as enormous in size as March Madness however school football needs to jump on their game and see that if end of the season games work so well in every single other game it could work for them too. As alluded to before the BCS was framed to pit the best two school football crews against one another each season for the national title. Are these groups consistently the best two groups however? Fans contend that the groups chose to play for the National Championship are not generally the two best groups. The University of Utah (in 2004 and 2008) and Boise State University (in 2006 and 2009) were barred from he national title game notwithstanding being undefeated while groups with at least one misfortunes played for the national title. In spite of the fact that the contention can be made that Utah and Boise State dont play as solid ot rivals during their season, they despite everything ought not be rebuffed for playing their hearts out and fghting for an undefeated season. Since 1998, 11 undefeated groups have been avoided from the BCS National Championship game while groups with at least one misfortunes were incorporated. Ten of those eleven groups where non-BCS schools, which are groups that dont play in the ajor six gatherings (ACC, Big 12, SEC, Big East, Big Ten, and, Pac 12), groups, for example, Boise State, TCU, and Utah. Moreover a non-BCS group has never been toa national title. By what means can individuals make the contention that these non-BCS groups don't play excellent groups on the off chance that they have never gotten an opportunity to play them? The one other group separated of that eleven was the undefeated 2004 Auburn Tigers group. Reddish started their season exceptionally low in the positioning not anticipating a major season. As they battled and pushed with all they needed to finish their season with an undefeated record of 13-0, they were denied an opportunity at a national title on account of he undefeated seasons that USC and Oklahoma additionally had. (ESPN, Auburn) The BCS has finished the odds for every one of the eleven of these groups to demonstrate that they could have been the best group in the country in these seasons. Having the season finisher framework will give the capacity for these groups like Boise State and Auburn to fght for their possibility at a national title. What do school football bowl games achieve? With 34 bowl games toward the finish of each season 68 groups out of the 120 groups are permitted to go after the best 34 spots in the country. Closure the season with 34 champs each year. How we are atisfied with 34 groups as the victors toward the finish of each season we have to get this season finisher framework revamped so we can have the chance to call the last group at end a genuine boss. After more than 140 years without a season finisher framework, the BCS Presidential Oversight Committee affirmed a four-group school football season finisher on June 26, 2012. The new Football Bowl Series (once in the past Division I-A) season finisher is planned to start in the 2014-15 season and proceed through the 2025 season. (Dinch) According to the BCS, a choice council will choose which gr oups will take an interest in the season finisher. Choice components incorporate win-misfortune record, quality of calendar, straight on results, and whether a group is a meeting champion. Dinch) The elimination rounds will pivot among current bowl destinations, and the national title game will be facilitated in the city that puts the most noteworthy offer. An ESPN survey with 112,252 members found that 77% said the four-group season finisher was the correct move for school football, however 61% said eight groups would be perfect. (ESPN, ProCon) The four-group season finisher is a decent beginning the correct way, yet ideally it will grow to eight groups or possibly sixteen later on, like school asketballs sweet 16. Many increases have and will keep on being made about the school football season finisher framework. The meetings will miss out on the association by having their victor in a BCS bowl each season. Destroying numerous agreements with lined up with groups and meetings and gatherings with bowls. Many individuals state they appreciate having all the bowl games to watch. The school football post-season bowl games are extremely well known and beneficial. Most all dishes sell out and even some surpass their seating. In 2008 the Rose Bowl the limit was 91,000 and the participation was 3,293. In spite of the fact that the bowl games are exceptionally mainstream and the danger of expanding the season longer witn a playott framework, the playott is whats best tor school tootball. School football needs to have a post season finisher framework, as most different games do, to forestall the persevering undefeated groups from getting forgot about and to decide one genuine boss. The beginning they have made with the four-group season finisher to begin in 2014 is moving the correct way. Ideally the future will have an expansion in the quantity of groups to eight or sixteen. Driving endlessly from terminating each eason with 34 groups as champs is something to anticipate.

Saturday, August 22, 2020

Mmap Creation of New Mapping

Mmap Creation of New Mapping The objective of this investigation is too see how mmap makes another mapping on a procedure virtual memory address space. Figure 1 The result of the program is appeared (figure 1). The page size of this design is equivalent to 4096 bytes, which is the default page size for most present day working frameworks. The program tossed a division center dump blunder the first occasion when it was pursued however altering the C program it ran true to form. The code adjusted is demonstrated as follows, this code must be changed as the program wouldnt have the authorizations to compose memory which renders this program pointless Code previously: Cluster = mmap (Null, alloc_size, PROT_READ, MAP_PRIVATE, fd, 0) Code After: Cluster = mmap (Null, alloc_size, PROT_READ | PROT WRITE, MAP_PRIVATE, fd, 0) This portion of code(Figure 2) keeps in touch with the principal page of the apportioned territory at the situation of zero, if this was changed to an option that could be bigger than the size of page size (4096 bytes) at that point the program would restore a division shortcoming. Instructional exercise 1 Exercise 2 The idea in this test has told the best way to make a mapped memory locale at that point utilize the fork() procedure to make a kid procedure in which has a similar memory area as its parent. The fork() process makes another procedure by copying the calling procedure. (Manual, 2016) Above (Figure 3) is a section of code from the program used to tell the best way to make a memory mapped zone between shared procedures. In this section the youngster procedure increases the common number (*addr) twice, which means when the whole numbers esteem is printed again in the parent procedure it will be equivalent to three (Figure 4). The program sits tight for the youngster procedure until it prints to the client the estimation of the parent and unmmaps. The pause() framework call suspends execution of the calling procedure until one of its youngsters ends, on progress restores the procedure ID of the ended kid (Manual, pause(), 2016); Instructional exercise 1 - Exercise 3 The objective of this activity to comprehend memory the executives through a program that utilizes the gadget memory(/dev/mem). /dev/mem is character gadget document that is a picture of the principle memory of the PC. Contingent upon the clients consent level, the program must be run as root in any case the program can't get to the fundamental memory (Figure 5). At the point when the program is run as root client (Figure 6) a rundown of memory delivers is printed to the client. These addresses in/dev/mem are deciphered as physical memory addresses. References to nonexistent areas can cause mistakes. (Manual, MEM(4), 2015) Instructional exercise 1 Exercise 4 The idea of the trial is diminishing memory impression through the dynamical access of executables and memory tending to. Linux fuses the utilization of shared libraries inside its working frameworks, a great deal of Linux programs utilize a similar standard capacities, for example, screen backing or document access, for a software engineer to remember these capacities for each program it would cause program records to be superfluously huge. The upside of having these libraries is that a library just should be stacked once for a few projects to utilize it; bringing about sparing RAM and hard plate space. (Kofler, 1998) Instructional exercise 2 Exercise 1 The idea of the investigation is to see how mmap utilizes a document as a feature of the location space. The program utilized in this analysis is an imitating of how the Operating framework stretches out RAM to a record. The program being utilized in this examination utilizes a record called test.txt as RAM, the document itself is proportionate to one page size of the given engineering. The program at that point keeps in touch with the page with a singe at the exhibit position of zero to four(Figure 9). This is a case of how a memory mapped document is taken from circle and set into memory unequivocally for perusing/composing and will remain there until the client unmaps it. This trial shows that when writing to smash youre keeping in touch with a document. Instructional exercise 2 - Exercise 2 The objective of this trial is too comprehend that Mprotect can change consents of mapped territories. In the wake of utilizing the Mmap work inside the program (FIGURE 10(Gedit)) the authorizations set are perused just, implying that the program wouldnt have the option to keep in touch with the cluster. After memory has been mapped, the consents initially set can be altered with the Mprotect framework call. On the off chance that a program endeavors to play out a procedure on a memory area that isn't allowed, it is ended with a division fault(FIGURE 10(Top terminal)). (Mitchell, 2001) Instructional exercise 2 - Exercise 3 The objective of this trial is to see how the working framework oversees assurances powerfully. (FIGURE 11) is a section of code taken from the examination, it shows a handler for the division deficiency. This code is set up to deal with the division shortcoming, the issue with the above code is the way this is a vast circle, the division mistake is given when endeavors to play out a procedure on a memory area that isn't allowed, implying that the code will proceed at the point the sign happened, making an interminable circle. The answer for this is to change the authorizations inside the Mprotect framework call permitting the capacity to compose just as read. Instructional exercise 2 Exercise 4 The objective of this trial is to see how the working framework oversees assurances powerfully. Instead of the past examination, this program changes the authorizations of the page that is being gotten to utilizing Mprotect. The handler is set up to guarantee that a boundless circle doesnt happen like in the past trial. With the authorizations being set inside the handler itself, the handler will have the option to totally deal with the mistake bringing about no division blunder halting the program. Instructional exercise 3 Exercise 1 The objective of this examination is to comprehend that each record in Linux has a particular Inode. Figure 14 The consequences of this test (Figure 14) show the Inodes for 3 separate records in 3 separate registries, the Inode is an information structure in a Unix document framework to portray an item like a record or an index. The Inode is a pointer with a the Inode number being one of a kind, on the off chance that a record is moved, at that point its Inode number will likewise change. At the point when an application needs a record, the application trades the document name for the Inode number from the catalog posting, after that the application utilizes the Inode for a reference to the document. Instructional exercise 3 - Exercise 2 The objective of this examination is to see some framework calls that control documents and indexes. (figure 15) Shows the documents and registries of a few areas utilizing a program which scrap is appeared (figure 16). This program restores a rundown of what is in the current working registry, notice that the sort of the record is appeared on the left of (figure x). The framework call lstat returns data about a document, for this situation it is restoring the kind of the record. Instructional exercise 3 Exercise 3 The objective of this investigation is to see how a sensible mapping (document) is identified with its physical one. Figure 17 The program utilized in this test decides the quantity of squares related with the given record and maps its legitimate and physical tending to, as can be found in (figure 17). This is accomplished utilizing the detail framework call which returns data about a document, for this activity the main data required from detail is the quantity of squares utilized by the record. Another framework call utilized in this program is ioctl, utilized on a record descriptor fd. The ioctl work permits the client to control the fundamental gadget parameters (manuals, 2016). Utilizing ioctl with FIBMAP permits the client to restore the physical square mapping to its legitimate mapping. Instructional exercise 3 Exercise 4 The objective of this Instructional exercise 4 Exercise 1 The objective of this examination is to comprehend the way toward trading messages among customer and server utilizing blocking correspondence. Two projects were utilized in this analysis, a server program (Figure 20 remaining) and a customer program (figure 20 right). Running on independent terminals the projects speak with one another, if another customer program were to attempt to interface with the server program the messages wouldnt show up at the server, this happens due to blocking. When blocking is being used, control isnt came back to the server program until in any event one byte of information is perused from the customer program (Klement, 2002). As a matter of course, attachments are set to blocking, on the off chance that an attachment call is given that cant be finished promptly, at that point the procedure is taken care of, trusting that the condition will be valid. Instructional exercise 4 Exercise 2 The objective of this test is to comprehend the way toward trading messages among customer and server utilizing non-blocking correspondence. Figure 21 Rather than the past investigation, the customer and server programs are currently utilizing non-blocking attachments. As a default when an attachment is made, its set to blocking. On the off chance that the info activity can't be happy with at any rate 1 byte of data* then an arrival is made promptly with a blunder (Figure 21 remaining) (Stevens, 2001). *(This applies to TCP, For a UDP attachment it would be a finished datagram). Instructional exercise 4 Exercise 3 The objective of this investigation is too understanding the fundamental procedure of trading messages among customer and sign driven server utilizing non-blocking correspondence. Instructional exercise 4 Exercise 4 The objective of this investigation is to increase a superior comprehension about the contrasts among blocking and unblocking programs

Wednesday, August 19, 2020

How to Weed - and Edit - and Work - Effectively

How to Weed - and Edit - and Work - Effectively In my newsletter last week, I wrote about weeding. The letter did not go out until Fridayâ€"a notoriously bad day to send out a newsletterâ€"so I am expanding on the theme in a full-out blog. Weeding is an art. We all know that if you don’t weed out the roots of a plant, the plant will grow back. There are many metaphors for this phenomenon. But that’s not what I’m going to talk about today. I’m reflecting instead on the process of weeding. When I go into my garden to weed, I find I’m more effective if I choose the type of weed I’m going to pull: “Today I’m going to pull out all the grass in my garden.” “Today I’m going to pull out all the lemon balm.” When my eyes and brain are looking for one particular thing, I have a much easier time spotting it than if I were to say “I’m going to weed all types of weeds today” or “I’m going to pick tomatoes and weed as I do it.” Sometimes it can also work to weed a small area of everything that is NOT the lettuce, or the tomato, or the garlic. Again, my brain is focused on one thing, in one small space. When I’m unfocused, I miss a lot of things. Even the thought of weeding my entire garden of everything I don’t want there raises my heart rate and sends me into overwhelm. Its simply too much to do, especially when I have so many other tasks pulling for my attention! I need to take one thing at a time. Weeding is like editing. Like my experience of weeding, if I limit myself to one thing I do a better job. Looking through a document to check for periods at the end of each bullet, or to check for extra spaces, means I’m likely to catch the one thing I’m looking for. Did I overuse the word “that”? Or “just”? Or “really”? It works best to search on each of those words one at a time. Conversely, if I try to find every error, I’ll probably miss a bunch of them. [For a list of common errors to look for, see The Write Life’s 25 Editing Tips for Tightening Your Copy] Despite knowing the downsides of overcommitment in proofreading, my brain often wants to do everything at once and fix everything at once. It takes some wrangling to get myself to concentrate on one thing at a time, especially in this age of distraction. In fact, as I sat down to write this blog I went to do some research on multitasking and ended up doing something else before getting to my Google search. Then my phone rang and I took the call before finally getting back to my article. Have I lost your attention yet? Perhaps I have. I am talking about multitasking, and I have taken you along for the ride… and we all know by now that our brains are not wired for multitasking! Here’s a great article, Multitasking is Killing Your Brain, that describes how multitasking lowers your work quality and productivity, harms your IQ (possibly permanently), increases stress levels, and simply exhausts you. Weeding can be an antidote to multitasking. There is practice to be had in concentrating on one thing at a time, and we could all stand to do a lot more of it. It’s time for me to get out into my garden.

Sunday, May 24, 2020

Literature Review - 793 Words

U02a1 Building Your Literature Review Plan: Part One - Sheila Darden The plan to collect and organize literature that explains the history of retention starts with the collections of scholarly, peer reviewed articles that provide insight to the history of retention. The literature will be organized alphabetically at first then to gain a better insight into the history of retention the collections of scholarly, peer review articles will be organized according to the date they were published. The history of retention begins at the point higher education brought it in the forefront of their agendas; subsequently, this time began when there were an influx of adult learners returning to college to obtain new or improve their skill set, to†¦show more content†¦The collection and organization of literature will be based on the needs of adult learners and research conducted on assisting adult learners prior to them dropping out of their programs. Literature will be collected that addresses adult learners need to be able to connect the dots between the program they are enrolled in and past learning experiences; their need to know that they are a part of the learning community, which will give them a sense of belonging; the knowledge that their immediate needs can be met by their program choice; and knowing who to seek assistance through if those needs are not being met. The outcome of collecting and organizing literature that explains the institutional context of the capstone will be to present research that addresses the issue of retention and solutions that can be implemented, such as a retention program for adult learners that will help to ensure that their needs are being met, help to increase program completion, and ensure that adult learners will have a successful learning experience that will be transferable to other learning experiences. The article written by Howell Buck focused on four manageable variables that are observed as influencing adult students’ satisfaction with a business course: relevancy of the subject matter, faculty subject-matter competency, faculty classroom management, and student workload that can be applied to most courses (Howell Buck, 2012). The plan to collect and organize literatureShow MoreRelatedEssay Literature Review1001 Words   |  5 PagesLiterature Review The purpose of this research project is for you to create a scholarly piece of graduate-level research and writing, which conforms to APA format. Competency in the APA format is required of all Business graduates of Liberty University, as set forth by policy of both the Graduate Faculty and the administration. You will research and write a literature review on a topic relevant to our course. 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Wednesday, May 13, 2020

How to Learn from Your Math Mistakes

The most powerful learning experiences often result from making mistakes. I usually address my students with the above phrase after handing out marked papers, tests and exams. I then provide time for my students to carefully analyze their errors. I also ask them to keep a running record/journal of the patterns of their errors. Understanding how and where you go wrong will lead to enhanced learning and improved grades—a habit often developed by strong math students. Its not unlike me to develop my next test based on a variety of student errors! How often have you looked over your marked paper and analyzed your errors? When doing so, how many times have you almost immediately realized exactly where you went wrong and wished that if only you had caught that error prior to submitting your paper to your instructor? Or, if not, how often have you looked closely to see where you went wrong and worked on the problem for the correct solution only to have one of those A Ha moments? A Ha moments or the sudden enlightening moment resulting from the newly discovered understanding of the misconceived error usually means a breakthrough in learning, which often means that youll rarely repeat that error again. Instructors of mathematics often look for those moments when they are teaching new concepts in mathematics; those moments result in success. Success from previous errors isnt usually due to the memorization of a rule or pattern or formula, rather, it stems from a deeper understanding of why instead of how the problem was resolved. When we understand the whys behind a mathematical concept rather than the hows, we often have a better and deeper understanding of the specific concept. Here are the three common errors and a few remedies to address them. Symptoms and Underlying Causes of Errors When reviewing the errors on your papers, its crucial that you understand the nature of the errors and why you made it (them). Ive listed a few things to look for: Mechanical errors (transposed number, sloppy mental math, hurried approach, forgotten step, lack of review)Application errors (misunderstanding of one or more of the required step(s)Knowledge based errors (lack of knowledge of the concept, unfamiliar with terminology)Order of Operations (often stems from rote learning as opposed to having a true understanding)Incomplete (practice, practice and practice, this leads to having the knowledge more readily available) Success Is Failure Inside Out! Think like a mathematician and learn from your previous mistakes. In order to do so, I would suggest that you keep a record or journal of the patterns of errors. Mathematics requires a lot of practice, review the concepts that caused you grief from previous tests. Keep all of your marked test papers, this will assist you to prepare for ongoing summative tests. Diagnose problems immediately! When you are struggling with a specific concept, dont wait to get assistance (thats like going to the doctor three days after breaking your arm) get immediate help when you need it, if your tutor or instructor isnt available - take the initiative and go online, post to forums or look for interactive tutorials to guide you through. Remember, problems can be your friends!

Wednesday, May 6, 2020

Marketing audit of Cambridge Elite Soccer School Free Essays

string(218) " It provides access to a desirable target market and is not limited by distance as the other promotional campaigns can be and therefore presence online can be justified as an effective tool to reach potential markets\." Introduction Marketing refers to the process of management through which goods and services move from being a concept on to the consumer, a process which broadly consists of the identification, selection and development of a product, pricing, distribution and its promotion (Gladden 2005). Sport marketing therefore involves the application of these processes in the development of sport products to enhance their consumption on the one hand, and the use of the attraction of sport of an audience to market other varied goods and services (Matthew 2005). Sport marketing is therefore broadly defined as the anticipation of consumer wants and needs, and its management and satisfaction through the application of principles and practices of marketing. We will write a custom essay sample on Marketing audit of Cambridge Elite Soccer School or any similar topic only for you Order Now This is inclusive of the marketing through sport facet which entails the use of sport as a promotional vehicle, a sponsorship platform for companies marketing consumer or industrial products (Blann 2003). This report is formulated to serve as a marketing audit of the Cambridge Elite Soccer School in which I have recently worked in as an Administration Assistant, doubling up as a Brand assistant for its Brand management team. It seeks to create some understanding of ways in which the School applies marketing concepts in its area of performance and specialty (and generally in the sports sector), its strategies in this endeavor and possible avenues for improvement. The structure of the report entails an introduction to the Cambridge Elite Soccer School and description of its history and achievements in its line of business, its objectives and mission. Further, the report delves into a description of the competitive environment in this sports sector and the factors affecting the organization’s business success broadly categorized under political, economic, social and technological spheres. It also delves into a description of its customers and products covering individual details of members and various other participants, an overview of their involvement. Finally, the report gives recommendations deemed appropriate to the School, developed from the marketing audit. Cambridge Elite Soccer School Located in the Neale-Wade Community College, Wimblington Road, March, Cambridgeshire Elite Soccer School is a growing organization that offers top quality coaching to enthusiastic football players in the under 14/15 (U14/U15) category throughout Cambridgeshire. The School has been developed to give these young, high standard and able players an opportunity to enhance their skills further. This is enabled by its highly qualified coaches with extensive experience in the football sector. The School started out in 2009 with its main aim being to educate this category of players in all aspects of training towards professionalism, providing the right environment so as to maximize their chances of success. It seeks to offer useful advice, good facilities, and appropriate football knowledge along with lots of valuable experience imparted by its resident coaches having many years’ experience in the football sector. These coaches are certified, all qualified to a minimum of FA level 2 and include three coaches and one goalkeeper coach and one among them has a Degree in Sports Science and Coaching. The primary aim of the school is to educate its players in all requisite aspects towards professionalism so as to maximize their chances of future success. Selection for training is done over a four week trial period and those that succeed are then taken through continuous training at the school in a professional development scheme by the excellent and FA qualified coaches. The school is deliberately designed to improve both physical and mental performance, creating the right environment to back such an endeavor. For the players’ success, a favorable environment has been sought and the schools facilities, mostly provided by the Neale Wade Community College include an ‘astro’ training pitch, two classrooms, boarding facilities that enable weekend stays during intensive training, entertainment and dining areas enjoined to a modern kitchen. For major events that the school seeks to engage more in, to enhance its presence and create better awareness, the management has sought the use of the local stadium so as to enable attendance of large crowds. The school also has a van that enables the transportation of students to various locations for training or for events. The school’s marketing orientation consists of a focus on the application of marketing principles including the anticipation, management and satisfaction of consumer’s wants and needs. The school identifies its consumers to include the young football players and their immediate families as its dominant target market and the consumer base is expanded to include their families and the local community in general. Also included in the consumer base though secondary are the spectators in the various events, and finally the major teams that consume the school’s product, the trained professional players. To identify and manage the needs and wants of the various stakeholders requires a well-defined strategic approach is required and especially since the school’s main product entails the offer of services in training and development of young players for the club market. In summary, the marketing program that the school engages in involves the creation of a marketing mix that is focused on the dominant target market (the young boys and their immediate families making the decision to enroll in the school so as to foster professional development, as well as the local loyal fan base that can influence such decisions). Its marketing strategy includes the use of traditional broadcast media of TV and radio carrying paid advertisements, extensive signage locally, and print media (newspapers, magazines and brochures). These tools are used to communicate to consumers and thus create an enhanced awareness of the school’s events. The school is also seeking to enhance its online presence to serve as a marketing platform so as to enhance its reach limited by the reach of the various media already employed. The internet has grown faster in recent years than the other forms of electronic technology. It offers a new economic opportunity for business through commerce and trade based on the web (Howard 2000). It provides access to a desirable target market and is not limited by distance as the other promotional campaigns can be and therefore presence online can be justified as an effective tool to reach potential markets. You read "Marketing audit of Cambridge Elite Soccer School" in category "Essay examp les" It gives fans and other interested parties an opportunity to access information on the school and its events via the internet (Griffin 1996). Cambridge Elite Soccer School’s objectives and mission Objective ·To train the young, high quality players to professionalism and to enable them to realize their football dreams.  ·The primary aim of the school is to educate its players in all requisite aspects towards professionalism so as to maximize their chances of future success. Mission ·To be a high class development and training school for the soccer sector with an output of all – rounded high capacity junior players. The External and Competitive Environment A marketing audit consists of a review of a company’s marketing planning, organizational and control processes and their results, looking at the framework for action as well as its performance and potential (Gladden 2005). This report is a horizontal audit of CESS examining the school’s mission, its markets, sustainable competitive advantage, marketing plans, coordination of marketing mix, among other critical factors. It is necessary for an organization to consider its environment continuously as it follows through in its strategic path, and this should feed all aspects of planning (Brian 2000). The School’s marketing environment is made up of three levels; its internal environment which include its members of staff and management, technology and finance; its micro-environment which include the customers, agents and distributors, suppliers and competitors, etc.; and its macro-environment which includes the political (and legal) forces, economic forces, socio-cultural forces and technological forces (the PEST factors). Several factors influence the strategies adopted by the school in its marketing and overall business approaches. Political factors include the influence of events in the political arena upon the regulation of businesses such as the school, and the spending power of the population that constitute consumers of the school’s products. With a stable political environment and favorable government policy that influences laws surrounding business, the school is well placed to benefit from its positive influence. The success of the soccer sector in the UK has been beneficial in bringing about the enhancement of goodwill and appreciation of government of all aspects related to football. The government’s policy on the economy including the taxation of clubs and sport schools are indicative of its desire to enable the successful realization of objectives in the sport sector and especially football. Economic factors entail a consideration of the economy of the state regarding both the short term and the long term. These include factors such as interest rates, inflation levels and the long term prospects of the economy (pointers to continued performance) with focus on details such as the Gross Domestic product per capita. The challenging economic recession has been a major factor that has negatively affected the business of the Cambridge Elite Soccer School, with its effect upon the disposable incomes of the families in the region that forms the dominant target market for the school and consumer of its products. Socio-cultural factors include factors such as attitudes, leisure times for consumers, life expectancy of the population, and wealth levels among other factors. The school benefits from positive influences of the socio-cultural factors such as the availability of leisure times for the players and their families over the weekend enables the success of such training endeavors. Overall wealth of the population is beneficial to the school’s business success and strategy as it enables availability of enhanced disposable incomes that can be utilized in such ventures as paying for the enrolment in the school. The general attitude of the population towards the game and all its affiliated programs and events is also positive and this enables the school to enjoy goodwill and support from the community in many of its events and activities if they are well planned and inclusive. Technology is vital for competitive advantage and in these modern times of the internet, also serves as a major driver for the enhancement of business processes and efficiency. The internet offers a cheaper advertising platform and a direct communication channel with consumers which also allows for the reception of feedback real-time. Other processes such as ticketing, enrolment, bookings and sale of the school’s branded items which were hitherto a challenge to see through have been made easier with the employment of the internet avenues. The effective use of the internet by the school for all the above-mentioned processes has however been limited through a lack of consistency in the integration of these processes to benefit from the overall efficiency. The school mainly uses its online presence for communication with consumers and has recently sought to create content for advertising. There still untapped capacity on this platform and it is evidently an area that can enable g reater improvement in the marketing potential of the school. Competition for the school features both locally and further afield from similar training clubs and schools. Presently, the school’s management focuses on local competition within Cambridgeshire offered by several football clubs featuring programs for a similar age bracket, and soccer training schools. Among the major competitors are; Wisbech St. Mary Football Club, Stukeley Meadows Youth Football Club, Hampton Football Club, and Tony Russell Soccer School among many others. These clubs and organizations are both direct and indirect competitors in the school’s line of business and the school’s management has endeavored to create strategy to enable its differentiation from its competitors through its offer of unique services and competitive pricing. Its unique services include mid week training sessions and the creation of events that involve the participation of the youth and their families. Opportunities are created for the trained youth to play in trials before pro and semi-pro club scouts and give support to them every step of the way, an offer of a comprehensive training program integrated with other activities while the other business competitors focus on playing league games in their claim to offer training. Its indirect competitors include the in-house training programs of the major league clubs’ pro academies though these have limited and difficult to obtain available spaces and are often the preserve of the intensely talented individuals. The challenge offered by these is therefore minimal as there is a major gap in coaching that can only be offered by academies at the grassroots level. This challenge is therefore not a major factor in CESS’ strategic planning and implementation. Customers and products The products offered at the school include professional soccer training of the under14/15 youth so as to enhance their chances of success in pro football and to enable them to increase their capacity to look for professional opportunities playing for the major league clubs. Also included in its product offerings are minor league games and weekend fixtures that have gained in following to become an appreciable income earner for the club. The club also benefits from sales of merchandise including branded apparel, equipment and souvenirs which are part of recent developments brought up during my time of placement. The school’s customers include the young players enrolled in the training programs of the school, their families, spectators that attend the school’s events and fixtures, and the local population as well as people from further afield who purchase merchandise from the school. To gauge the participation of several of these groups of participants, several hundred participants and stakeholders including spectators, parents and members of the general population were selected and questionnaires were administered to them to gain useful information on the marketing success of the school, the general awareness of the school’s activities and the services that it provides, as well as their willingness and desire to participate and to attend the school’s events and fixtures. The survey entailed a self-administered survey with questionnaires distributed through mail to several homes in the locality and email to homes further away. This was attained through stratified sampling to select subjects which divides a population into groups from which random samples are chosen. Instrument used for data collection was a survey questionnaire which sought to detail the identification details of those sampled including their locality, their involvement with the school and its activities, how and when they got to learn about the school, their willingness and desire to participate in future events organized by the school’s management. They were also asked to rate the school’s performance on several fronts including its capacity thus far to create awareness of its activities and capacity. The results (collated) are presented in the appendices section of this report. In the results obtained, 70% of the respondents (a total of 410 respondents) confirmed having participated in the school’s events and activities ranging from being spectators at fixtures and league games, to in-house participatory games and even bringing young family members to enroll at the school. Of these, 45% confirmed having participated for two and a half years of the schools three and a half year existence, which characterizes the school’s success at its marketing endeavors early in its life and a capacity to retain its customer base and clientele over this time. 80% of the respondents were willing to participate in the school’s events going forward and the school generally received a high rating at an average of 6.2 points in a scale of 1 to 10. These results are telling of the school’s high capacity at managing its marketing process and creating a loyal fan base. Recommendations To further enhance its marketing capacity and reach, the School’s management needs to develop strategies including competitive pricing that would enable greater reach. This would enable the school match up to its competitor offers while offering differentiation in training and development. It is also essential that the school tackles the lack of consistency or integration in its marketing initiatives. There is therefore need to do an extensive and comprehensive audit to inform planning for such an endeavor and creation of a workable and effective strategy towards that end. Appropriate Sponsorship programs should also be sought and developed to benefit both the development and financial standing of the school, as well as individual players in their professional development (Barrand 2005). Sponsorships could come from local companies that would like to affiliate so as to benefit the school as well as gain from the school’s target market and marketing potential. Other sponsors can be sought from the manufacturers of sports apparel and equipment, who can help kit the school and offer its branded merchandise at discounted rates to the school’s growing membership and following. They in turn can gain from the marketing platform and mutually with the school from proceeds from sales. The school should also leverage on its earlier products (the high capacity and successful players who have managed to gain entry into professional football and fame) and their success. These individuals can be engaged in advertisements and the enhancement of awareness of the school’s capacity and ability to bring forth desired success (Fullerton 2007). They can also feature in events of the school providing acknowledgement of the school’s capacity and also to motivate the trainees in camp. The school should focus more of its marketing effort on the enhancement of the online platform and its development for extended usage such as in the communication with its consumers and their feedback, enrolment, advertising, and general trade including sale of tickets for events and the school’s branded promotional items and apparel. This is essentially because the Internet is fast becoming a point of convergence for all media and a platform for socialization on a global scale (Howard 2000). Conclusion This report consists of a marketing audit that I conducted during my placement at the Cambridge Elite Soccer School as an Administrative assistant and doubling up as a Brand assistant. The report has in summary described Cambridge Elite Soccer School (CESS), its history and achievements in its line of business, its objectives and mission. The report has further described its marketing approach as well as discussed its strategic approach and the various external/environmental factors that have influenced it in its line of business. Added to this, its standing compared to its direct and indirect competitors has been described detailing its relative success at a differentiation strategy. The report then gives the result of a study done through the administration of questionnaires which shows success in the school’s marketing in its early life and which serves as impetus to the school’s management team to find strategies, ways and means of enhancing its potential in marketing. The report finally gives recommendations on the areas of potential improvement and enhancement. References Barrand, D., 2005. Why brands are banking on sport. Promotions Incentives, 13-14 Blann, F., and K., Armstrong, 2003. â€Å"Sport marketing.† In: J. Parks J. Quarterman (Eds), Contemporary Sport management (2nd edition). Champaign, JL: Human Kinetics. Brian, T., and B., Michael, 2000. â€Å"The â€Å"Match-Up† Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs.† In: Journal of Advertising 3, pp1 – 13. Fullerton, S., 2007. Sports marketing. New York, NY: McGraw-Hill/Irwin. Gladden, J., and W., Sutton, 2005. â€Å"Marketing principles applied to sport management.† In: L. MasteraJexis, C. Barr, M. Huns (Eds), Principles and practice of sport management. Sudbury, MA: Jones and Bartlett Publishers. Griffin, J., 1996. The Internet’s expanding role in building customer loyalty. Direct Marketing, 59(9), 46-50 Howard, D., and R., Burton, 2000. The Internet’s role in shaping the future of sport. Paper presented at the Third International Sport Management Alliance Conference, Sydney, Australia. Matthew, S., 2005. Sport Marketing. Upper Saddle River, NJ: Pearson Prentice Hall Appendix CESS – Cambridge Elite Soccer School. Results collated from questionnaires administered Number of respondents – 410 (both email and post) 70% (287 respondents) confirmed participation in the school’s events and activities ranging from being spectators at fixtures and league games, to in-house participatory games and even bringing young family members to enroll at the school. 45% of the respondents above (129 respondents) confirmed having participated for two and a half years of the schools three and a half year existence. 80% (328 of the 410 respondents) were willing to participate in the school’s events going forward. The school received a high rating at an average of 6.2 points in a scale of 1 to 10. Most of the respondents were from the locality of Cambridge at 89 %. The rest were spread out in the environs. How to cite Marketing audit of Cambridge Elite Soccer School, Essay examples

Tuesday, May 5, 2020

Ergonomic Analysis of Mobile Phone Apps free essay sample

Reliability and speed in mobile operations and data synchronization are also decisive for the ergonomics of a software product . CLASSIFICATION Ergonomic approach User Interface(UI) User Centered Design Approach(Cognitive Response) Study of mobile applications Technology Smart App (Back end application) Product Engineering USER INTERFACE(UI) ? When we talk of mobile interface design we often think that the big challenge of the small screen is squeezing the app into tiny quarters. In fact ,designing a handheld mobile app involves far more subtle considerations of context and ergonomics. Hoe to make the interface irresistible ? How to craft comfortable ergonomics for fingers and thumbs? How to dodge the usability gotchas of handheld devices? How to turn tiny-touchscreen constraint to your advantage? ? ? ? ? Continued†¦ ? ? The look of the app is important. For users, it’s the first quality indicator they see. Attractive design, clear and effective layouts that feel optimal on the user’s device, and high quality icons ,graphics and images ,send clear quality messages. Visual quality also contributes to both functionality and usability of the app. For example, legible fonts and font sizes ,and color palettes that enhances legibility, are functionally essential , not just nice-to-haves. FACTORS AFFECTING INTERFACE DESIGN User Interface Design ARRANGEMENT APPEARANCE OF ICONS EASE OF ACCESS LAYOUT e. g. Group Functionally related elements e. g. Use Of Contrast Effects to improve readability e. g. Body Constraints A-EASE OF ACCESS GENERAL CLASSIFICATION Group functionally related elements on the user interface In case of In case of touch screen Ensure that UI ,the size of sequential Use of flow of action the the user variable font tap/clickable ,need to size to ensure interface region is maintain flow readability elements of the ergonomic should be application optimized CASE STUDY-1 ? CAMERA APP Consider the built in Camera application that Apple provides. The application is simple and attractive but the buttons for the application are in exactly wrong place. To take a proper picture you need to hold the phone perfectly vertical(unless you are taking the picture of the floor) . The slippery edges of the Difficulty in holding phone requires you to hold the phone firmly making it difficult to tap the camera or alternatively balance the camera precariously on your pinkie finger. CASE STUDY-2 ? ? We can’t easily tap every region of the phone with equal ease . Our hand isn’t designed for this. Yes our thumb is opposable but unless it’s double jointed there will still be parts of the phone that are harder to tap. The mechanics of how you hold your phone make it much harder to grip the device in certain orientations. It makes it particularly difficult to reach lower corners by your thumb . COMPARITIVE CASE STUDY-Self Samsung Galaxy S2 †¢ Page by Page approach to interface design †¢ Notice the sensitivity of Touch Friendly regions. †¢ Provides the developer to group functionally similar options together Continued†¦ †¢ Nokia Lumnia †¢ All on One Page Interface †¢ Touch Gesture Vertical †¢ Not so good in gr ouping similar functions together ,so if user wants to use two networking options then it might be possible that they are far apart from each other. LAYOUT †¢ Search for Touch friendly regions Difficulty in reach †¢ Considers the options lying on one page instead of the ‘Ease of access’ part where we were considering the overall arrangement Less preferable Touch friendly COMPARITIVE CASE STUDY-self Case A †¢ Alarm Clock feature on Samsung Galaxy S3 †¢ Tap button lies in ‘Easy’ region of the interface †¢ Notice the gesture to control the clock †¢ Instead of just tapping the button ,the user must slide through the region to stop the alarm which prevents accidental pressing Continued†¦ Case B †¢ Alarm Clock on Nokia Lumnia †¢ Tap feature to stop the clock Can lead to user accidently stopping the alarm without knowing †¢ Notice the difficulty in approaching the snooze button †¦ Case C †¢ Nokia Xpress music †¢ Slide Gesture to stop the clock B-SCALING ? ? ? Why use of variable font sizes? You tube Banner Why avoid use of small fonts? How the solution lies in the Use of ‘Golden Ratio’ typography CASE STUDY-Scaling on Android ? The biggest issue affecting how and android looks on a given device is scaling. Compared to other platforms(iOS or Blackberry), the variation in physical display characteristics between devices based on same compatible Android software version ,can be much greater. Android solves this problem by applying a scaling model to your app’s UI layouts and graphic resources. To achieve consistent quality on all devices ,you need to ensure that your app scales correctly. Android implements a simple display abstraction model that enables it to scale UI layouts and resources at runtime, to fit wide range of different physical displays found on Android devices ? Screen Size/Density C-APPEARANCE OF ICONS ? ? ? To ensure usability in variable conditions, including for daylight glare and changed angle of viewing and orientation, by paying attention to color and contrast Design for Glance-ability and quick scanning. Glance-ability refers to how quickly and easily the visual design conveys information. As colors appear differently on different mobiles according to their displays, so avoid use of color conventions for the icons Examples†¦ Survey Report ? survey. docx Survey Results ? More than 60% users casually use a particular app User Knowledge Level Expert User Casual User ? Almost all the user prefers Customizing the frequently used icon with wanted changes like Icon Properties †¢ †¢ †¢ †¢ Contrast Size Region All of the Above Constrast Size Region Manipulation All Of the above ? More than 75% user Prefer ‘Sliding’ Than ‘Tapping’ an option Gesture Comparison Sliding Tapping ? Users have equal ease in sliding ‘Top to Bottom’ as to ‘Bottom to Top Approach’. With slight preference to Top to Bottom approach Gesture Preference Top to Bottom Bottom to Top †¦Grid Analysis of Icon Size Variation A C E B D F Region Prefe rence A B C D E F G G H †¦ Region Preference A B D C A B C D *Centre Of ScreenA-1,B-1,C-1,D-1 *AnywhereA-1,B-1,C-1,D-1 Design Framework for the ‘Perfect’ App Conclusion 1-More ‘Slide’ less ‘Tap’ ? ? ? ? Tapping number of options is more typical then move sliding to it ‘Gesture Jujitsu’ to help the user avoid misstraps and other touch screen errors. Also ‘sliding’ is more deliberate than ‘tapping’ ,which may be accidental in some critical cases ‘Sliding’ also provides flow of action which a person prefers in his subconscious Conclusion 2-Flow of Gesture 1. Flow of gesture is important e. g. if the option opens by sliding right side ,then it is preferable that the next option should open by right side slide only. Conclusion 3-Identitfy’Touch friendly’ regions ? 1. 2. Designing for touch means designing for the thumb Must consider the length of the thumb Consider for the ‘anthropometric’ data of male and female hand sizes ? ? We can’t tap every region of the screen with equal ease. Our hand isn’t designed for this. So layout must resolve this issue Conclusion 4-Scaling of Fonts/Icons ? ? ? ? Making the options compact doesnt mean that user be led into miss-traps Use of variable Fonts sizes to emphasize on specific areas of the text Use of ‘Golden Ratio’ in typography is quite helpful here Use of high contrast colors and organic shapes as icons helps in setting the mindset of user Conclusions 5-’App Adaptable to the User’ 1. 2. †¢ Since the mobile is more personal to the user ,it has to be more adaptable to him. Done either by providing settings and personalization at step after step Since the success of an app depends on how well the app motivates the user to select the particular option ,if the correction is made according to the user it will help in increasing the efficiency of the cycle E. g. If the touch sensitivity of screen is not calibrated or trained according to the user ,the user may find it difficult to operate fast on any app †¢ E. g. The use of phone accelerometer to identify the phone’s orientation while playing app like NFS(Gaming) for turning around corners is an excellent example of adapting to the user and making it more fun to use the application Conclusion 6-User Identification ? †¢ †¢ †¢ Different user want different levels of feedback from the app. Some of them are afraid to use a service dir ectly ,such kinds of user must be provided with small steps to keep them under confidence. Then there are the other kind of person (Expert Users) who just want to jump straight to the conclusion. They don’t want feedback step by step †¦ ? So the Proposed solution will be to provide a step where a user will be prompted to identify the level of expertise he holds in using the app before Installation ,which then can be used in providing steps thereafter. Conclusion 7-Icon Manipulation ? Based on the extent to which a particular icon is being used we can vary its size in comparison to other . This not only solves the problem of ease of access but also improves the feel of app as a whole. ? †¢ †¢ Constraints Varying the icon size in comparison to others must be done keeping in mind that the app should be as usable to an expert user as to a new user Other possible solution to this problem may be to allow the user to vary the size of icons by themselves and not on the basis of use we suggest . It should be user customizable and not advisory Conclusion 8- Keep It Simple ? ? To make the app more used by the people, we need to make it as simple as possible . Not only in terms of appearance also in terms of use. Ease =gt; Motivation Motivation=gt;More Sales Sample Model Fabrication-Based on form of the Device Conclusions†¢ Form of the device=gt; Size of the Touch screen Hence Size of the icon =gt; Size of the device For ease access ? †¦ †¢ †¢ Screen Size=gt; Time to complete an operation Icon size =gt;1/Chances of error ? THANK YOU

Tuesday, March 31, 2020

ShakespeareS Much Ado About Nothing Essays - English-language Films

Shakespeare'S Much Ado About Nothing Figuratively speaking, there are several ears propped to a door, eavesdropping on a conversation pivotal to Shakespeares comedy, Much Ado About Nothing; a story about love; real, new and pretended, that began before the messenger arrives with his news. Two very different couples cling to each other or push one another away during five acts of masked balls, sighing under balconies, hysterics, a make-shift death and resurrection, attempts to compose poetry and finally, a feast. The lovers of Messina: innocent Hero, fiery Beatrice and their gallant knights, weak Claudio and comic Benedict stumble through abundant trickery, taking very different paths to reach the same goal: a happily-ever-after ending. Hero, though one of the main characters of the play is a silent presence for the entire First and Second Acts, given a voice only when others speak about or for her. She is first introduced not by name, but as the daughter of Signior Leonato, described by Claudio as a modest young lady and the sweetest lady I ever laid mine eyes upon. Hero is described by everyone as beautiful, kind and gentle. Always she was the dutiful daughter. When her father, Leonato, instructs Hero that she must consent to a wedding proposal by Don Pedro, a man she barely knows, she happily agrees. Leonato says, Daughter remember that I told you. If the prince do solicit you in that kind, you know the answer. In truth, Hero and her father realize later, she had not conceded to marrying Don Pedro, but Claudio. Her willingness to transport her hand from one man to another shows that it is not in her own interests that she acts, shows that her happiness is not as important as her fathers will. Claudio can declare victory, the wedding is confirmed, Hero is to be married and still she says nothing; content to be spoken for by Beatrice. Speak cousin, or, if you cannot, stop his mouth with a kiss and let him not speak either. says Beatrice. Hero is the victim in this play, the loser in a situation she was not a part of, the target of anger directed at her father and fianc?. Don John, the only clear villain in the play, sought to upset Leonato and cheapen Claudios prize. Hero was the most virtuous amongst the characters but is horribly slandered of being promiscuous on her own wedding in front of everyone she knew. The man that was to be her husband shouted accusations to which she could not defend herself because she was a woman and always suspected of being false. Yet, despite the horror of this wedding ceremony and worse, being scorned by her father whom she had always sought to please, because of those empty words, when told by her father to do so, she happily married her cruel accuser. The exact opposite of Hero in every way is Beatrice, her rambunctious cousin. Beatrice lives in Leonatos house and shares a room with Hero. While her cousin is the image of an innocent maiden, Beatrice has many of the characteristics of men and qualities that most other women did not have. While Hero was quiet for most of the play, Beatrice dominates most conversations. She appears to be a strong woman and is radically independent, swearing she will never get married in a time when marriage was the most important and consequential aspect of a womans life. Well niece, said Leonatos brother. I hope to see you one day fitted with a husband. To which she replied, Not till God make men of some other metal than Earth. These two very different cousins are very close and more like sisters. Beatrice describes Hero, much like a everyone else does, as a quiet, sweet girl. She appears to be the older cousin and certainly the wisest. Beatrice is very protective of her cousin. After Heros abortive when she was declared a rotten orange by the misguided Claudio, Beatrice remained true to her cousin, unlike her rash uncle. Beatrice declared in certainty that her cousin had been wronged. Claudio is the gallant soldier just arrived from the wars in which he had distinguished himself. He can be considered both one

Saturday, March 7, 2020

The glass menagerie essays

The glass menagerie essays How sympathetic is the portrayal of Amanda? Are we meant to admire her for holding her family together under very difficult circumstances or to condemn her for her destructive illusions? A well-cooked meal has lots of delicate flavors that have to be held in the mouth for appreciation. So chew your food and give your salivary glands a chance to function! As a mother, Amanda advises her kids what she knows best. Just like every mother, she tries her best to raise her kids into great adults. Although she is sometimes a little harsh, what mother isnt? Amanda might have destructive illusions at some point but she shouldnt be condemned for it. Every mother lives in different generation, raises their children differently, and comes from different environments. Growing up, different mothers come from different generations. In the early 1900s, mothers learned to raise their children in a manner where they have to respect and speak when told to. In the 2000s, mothers are now more lenient to their childrens behaviors and actions; some more than others. Amanda plays a more sympathetic part in the family. She raises her kids to a state where the son can say such things as, I havent enjoyed one bite of this dinner because of your constant directions on how to eat it. Its you that makes me rush through meals with your hawk like attention to every bite a take. Sickening - spoils my appetite - all this discussion of animals secretion salivary glands mastication! Mothers in the new generation would not tolerate that behavior. Raising a child isnt easy. Many mothers let go of their child when they are born because the fret of not raising their child properly and being named a disgraceful mother. Amanda tries to raise her children in a way where the daughter Laura would be able to have plenty of gentlemen callers and where the son woul...

Thursday, February 20, 2020

Critique assignment Example | Topics and Well Written Essays - 750 words

Critique - Assignment Example In this context, it is clear that the model has solemn faults when used as a cognitive and psychosocial explanation of religious faith, but to some extent, it has strong points to be noted. The Stages of Faith and moral development model is characterized by Fowler’s designation of faith. He defines it as â€Å"worldwide quality of human being meaning making†. It describes the fundamental meaning-making process utilized by all individuals regardless of their beliefs. To the author, faith occurs as persons place individual loyalty and trust in or many â€Å"centers of value† such as money, religion, power, and family The model of development suggests that this structure remains uniform in spite of whether individuals are side with a spiritual or unspiritual centre of value (  Fowler 67). As a result, the faith development model centers at the psychological issues that make possible the operation of faith but does not address any detailed faith content; that is, t he specific faith beliefs and values of a given religion. The use of a structural technique by Fowler to systematize the faith developmental phases and how he defines faith are challenging in a manner. Being a structural theory, most readers assume that faith development clarify in a consistent way across hierarchical, universal, and irreversible stages. According to psychological research, development entails much more variability and a rigid stage as theory is inadequate in its capability to confine diversity and richness of religious development. Further, critics differ with the logic behind Fowler’s elimination of sacred content from the development stages of faith. The exclusion was based on the concept that faith entails trust and loyalty to centre of value and has no need of intellectual accord to any definite assertions. One scholar by the name of Jones T.P (20040 criticized this element of Fowler by arguing that Christianity involves trust and loyalty in Jesus Christ . As a centre of value, yet at the same time, it is a â€Å"content-requisite faith† that is base on recognition of certain beliefs like the existence of God, Jesus’ resurrection from the departed, and Jesus as the son of God and messiah. Agreeing to other contents and beliefs apart from Christian principles is regarded as idolatry. The weakness of Fowler’s description of faith as a worldwide construct detach from religious context is that it is contrary to faith’s definition of content requisite spiritual groups (  Fowler 70). 3 strong points of James Fowler’s theory Concrete operational thinking This is a strong idea developed in the first stage of Fowler’s theory. Affectively, the decree of oedipal factors or their immersions in latency are vital accompanying factors. In the middle of transition from one stage to another is a child’s growing concern to basically know how things are and to make clear personally the foundations of differences between what is factual and what solely seems to be. The birth of imagination This is a strong point in the first stage of Fowler’s theory. He puts forward the ability to grasp and unify the experience-world in influential images as illustrated in

Tuesday, February 4, 2020

WorkBrain Corp- A case in exit stratgy Research Paper

WorkBrain Corp- A case in exit stratgy - Research Paper Example The company is doing fairly well being a private entity. The company has cash in abundance, over $10 million and can easily operate within its realm. Moreover the current investors of the company are happy with the position of the firm in the market and are willing to even invest more if need arises. No investor of the company has expressed any desire to withdraw its investment. These are positive signs for the company and if it wishes to expand then the best alternate is to use cash from current investors who trusted in the vision of the company before it came into existence. Going public may mean new investors with a different vision that might not be in compliance with the current investors. Saying all this now is the perfect time to go public. Going public would mean more customers for the company. At the moment WorkBrain has to convince its clients that it is financially solvent and in a good position to provide services to them. As the customers cannot see the financial positio n of a private company they hesitate to get the work done from them. If WorkBrain goes public then all the financial details will be present for the customers to see and approach the company for their services. The company will benefit tremendously as it would be able to make clients and customers in much larger numbers. Keeping in mind how solvent the company is, it is the best time for WorkBrain to go public and make more customers (Bilimoria, 2007). The best option for the company would be to go with TSX listing. The reason for this is that TSX in future would be more viable. Compared to NASDAQ, TSX has a small-cap market with more some to medium term service providers and financial institutions. WorkBrain perfectly fits in their category. NASDAQ is more prestigious and has a larger clientele in terms of revenues. It would be fair to say that if WorkBrain needs to go with NASDAQ it would have to come up with a revenue margin of around $75 million. The reason for the company to go public is that it makes it financial statement visible in the market so that potential customers would know how solvent the company is. Going public gives them a chance to come out in the open and make more customers. Acquisition is a completely different proposition. It deals with selling a part of the company or rather a share of profit with someone who is ready in buying a part of business. Normally the rate at which an acquirer buys part of the business is a much bigger rate because of the goodwill attached with the firm. As WorkBrain has done tremendously well showing consistent profit since it emergence, the takeover would have to pay a lot of money for the acquisition. But there is no need of selling part or whole of the business when the firm is making sufficient profits and it is predicted that the company will only look to grow more in the coming years (Arnold, 2008). There might be other alternates that the company might look at. Bank loan is one of them but it comes wit h a cost. A high interest rate has to be paid whenever a company takes a loan from the bank. The biggest advantage of a loan is that the current owners will get to keep the possession of the firm without selling any part of the business to an investor or by going public in the stock exchange. The current owners will get to make the decisions just the way they now do as they will have the control of the firm. Lack of ability to pay in time may get the business into trouble and if

Monday, January 27, 2020

Role of women in times of social change

Role of women in times of social change From a passive housewife to an active member of society in times of social change, where are our women heading? So, what influenced the women in our society to change? With smiles on their faces and freshly cooked meals on the tables, they used to wait for their husbands to come back home from work. Their ambitions were centred on the marriage, fulfilment of the role of a proud housewife and devoted mother and the economic security that their husbands, the breadwinners, have provided them. But, in the past fifteen years, a womans path from an obeying housewife to an emancipated, independent and active member of society has been both, a cause and a reflection of social change in the UK. Feminine mystique Looking back to the past decade, there has been significant influences from the Womens Liberation Movement that has tackled the traditional gender roles. America has not only brought the drive to invent the clever labour saving devices designed to liberate women from domestic drudgery, it has, also, introduced Betty Friedans book, The Feminine Mystique to our British ladies. In this feminist classic of 1963 Friedan claimed: à ¢Ã¢â€š ¬Ã‚ ¦The women who grow up wanting to be just a housewife are in as much danger as the millions who walked to their own death in concentration camps (Friedan in Fermaglich,2006,p.58). Her strong views of the womens position in society have caused historians to charge her with carelessness, insensitivity and exaggeration. However, nobody could stop the raising assertiveness of women who claimed that the labour saving virtues of modern household technology were countered by an expansion of maternal duties and more exacting levels of cleanliness. As feminists point out, for women of the 1950s in general, happiness was defined by a stereotyped view of the womans role as a homemaker and consequently, many women experienced social isolation. Women were expected to give up work once married and magazines such as Woman portrayed the image of a perfect housewife as the social norm1  [0]  . These high, and often impossible expectations are some of the causes that make the depressed housewife one of the more frequent visitors to the councillors office1  [1]  . Challenging the traditional values With growing female dissatisfaction and frustration, the rise of feminism is quite understandable as many women have begun to question their image of domesticity in the sixties. The teenagers, in particular, have challenged their, rather prescribed roles and as the young girls have developed into women, they promoted more liberal attitudes. The rising female resilience towards social constrains have resulted in a union of British feminist movements. With their aim to promote equality between the genders, at the first National Womens Liberation Conference held in 1970, they assertively demanded equal pay, free contraception and abortion on request, equal educational and job opportunities as well as free twenty-four-hour childcare  [10]  . Betty Friedan had set up the National Organisation of Women in 1966The success of feminism in bringing about the legal changes cannot be denied. In the past decade, the passing of the Abortion Act 1967, Divorce Reform Act 1969 and Equal Pay Act 1970  [11]  have made the women the main beneficiaries. However, the feminist conference and the four iconic demands took place after the government legislated in favour of women. This proves that some social injustices are still affecting women which are beyond the scope of legislation. These belong to the world of embedded prejudice among women as well as men. Even with their significant achievements, feminists still struggle to change the principal attitude at large we are still witnessing social and moral restraints that many women, particularly single mothers, spinsters and divorcees face  [12]  . Education was another useful tool by which girls expectations were manipulated. The universal secondary education and the expansion of universities in the 1960s facilitated admissions of women to higher education, but women felt frustrated that better jobs were still going to men even with their equal qualification  [13]  . Therefore, the emancipated, middle class girls have promoted the feminism as they benefited the most from the campaigns for equal rights. However, women from the lower classes have seen feminism as nothing more than the obsession of the middle class  [14]  as they did not feel the direct affects of the feminists urge for womens liberation. Girls work girls shop! Still, the most encouraging trend indicating the change in the society is that more women are working outside their homes. Nevertheless, researchers take 1961 as the critical point when, for the first time, it was the married women who dominated among the female workforce. As the figures have been steadily rising since then, historians and sociologists predict that we are heading in a way where by 1980 two thirds of all women at work will be married  [15]  . The reasons and impacts of this trend cannot be ignored. While many women view work as an escape from the loneliness of their homes, the families where both parents are in work benefit from an increase in consumer power. With an extra income, there are opportunities for a holiday or purchase of a car  [16]  . Therefore, the higher standard of living is an inspiration for married women to work  [17]  and also, a persuasive argument for their husbands to accept the new trend. This change has largely transformed the old fashioned attitude of the 1950s where working women are portrayed as a threat by depriving men of their jobs  [18]  . Combined with the increased family income and low figures of unemployment, new attitudes systematically led to a general increase in consumerism. Nevertheless, if all the reinforcement of feminism and the recent change in the law have caused Britain to go girlie, female natural affinities are not to be overseen. The fact is girls shop!  [19]  . Feminist propagandaThe new, liberating fashion for young women, mini skirts and see-through blouses, welcomed the beginning of the buy-and-throw-away consumer culture as we know it today. Even after the feminists criticised the new styles as a reinforcement of the new female stereotypes, relatively cheap clothes as designed by Biba have helped to create the concept of shopping as a leisure activity which has spread from young women to society at large  [20]  . Apart from fashion, the challenging attitudes of the younger generation had an impact on society in many ways. Teenage girls embraced feminism as it complied with the rebellious nature of the youth culture who were urged not to accept tamely what they were told, but to make their own judgements  [21]  . This presents the biggest threat to the future of the old fashioned, traditionalist Britain and if by looking at our offspring we can draw predictions about our future, the feminists are the ones to celebrate. Equal Pay fact or a myth? Families with both spouses in work contributed to an economic emancipation of society and allowed women to gain a degree of independence. But, less encouraging is that, in every occupation, employers restricted women to particular kinds of work, where they must accept low skilled and inferior jobs  [22]  . But, towards the end of the sixties, as the female workforce grew and women became generally more liberated, there was a growing attitude that discrimination was wrong  [23]  . This injustice has inspired over eight hundred women, sewing machinists at Fords Dagenham factory to surprise the country with their strike for equal pay in 1968. Even after the striking women agreed to 92% of male wages, their actions, the support of the first female Secretary of State, Barbara Castle, and the urging of the feminists, have publicly highlighted the existence of the discrimination of women in the sixties. This has subsequently led to the reform and the passing of the Equal Pay Act in 1970  [24]  . For most women, the feminists ideas about female fulfilment was alien and unrealistic, therefore, the majority regarded it as a movement of the affluent middle class  [25]  . But the sewing machinists proved that the there has been a change of attitudes in general as women from all social classes wanted better and more equal roles in the society. Having afternoon tea with the Secretary of State women of DagenhamBut, five years after the changes have been made in the law, employers discrimination still leaves the gender gap  [26]  . The types of jobs that traditionally belong to women, such as nursing, remain less paid than the ones dominated by men. The evidence of inequality between the genders is in brutally honest statistics in the past ten years the salaries of women increased less rapidly on average than those of men. Today, average earnings of women is just a little more than half of those of men  [27]  . However, the life stories of Yvonne Pope, the first women Air Traffic Controller in 1960 who has also earlier this year became the first women pilot and Annie Nightingale, the first woman on Radio One inspire many girls. Even while the debate about the principle equal pay for equal work continues, these women, pioneers in the world of male employment give optimism to many young girls. Working mothers, the pill, abortion on request: Is modern society exterminating us? The defenders of a traditional, patriarchal family have made the link between the recent fall in birth rates and increases in female employment. Their accusing finger points to a direct causal effect of the women in work which subsequently strengthens the beliefs that women belong at home. This attitude is still embedded in society, although a report in 1963 denied any correlation between the two. Still, many women, even today, feel guilty when applying for jobs  [28]  . While Penelope Mortimer and Margaret Drabble wrote articles in which they supported the traditionalist views by glorifying the position of women as mothers, feminists questioned the belief that women could only be fulfilled through motherhood  [29]  . They also campaigned for the right to family planning measures and the first effective contraception pill has undoubtedly become the feature of the decade. Even after officially going on sale in 1961, the turning point was in 1969  [30]  when it became an available choice to all women regardless of their marital status. The feminists eight year long battle to make the pill available to everyone proves how effortful it was to change the traditional attitudes towards motherhood and sex. The Pill was largely criticized by many, but probably the most disputed of the sixties reforms is the Abortion Act 1967  [31]  . Even though it was illegal in the early sixties, the expensive West End clinics performed thousands of abortions a year. At the other end of the social scale, horrific back-street abortions with coat-hangers and unofficially trained clinicians were the main cause of avoidable maternal death  [32]  . Even so, abortion is strongly opposed by the Catholic Church who asserts how all life is sacred  [33]  and not even all feminists agreed with it  [34]  . However, the passing of the Abortion Act is, after all, a powerful indicator of the extent to which women had become more emancipated. Decline in birth ratesVoluntary child bearing and the increase in divorce rates as a consequence of the passing of the Divorce Reform Act 1969 have all had a transforming effect on domestic life, the idea of home, and all the roles and functions of womanhood  [35]  . These play the important factors in producing smaller families as does increased family affluence which have made people choose their priorities with care. Even the modern architecture reinforces the trend towards smaller families new houses are designed for families with only two or three children  [36]  . So, where are our women heading? When analysing social change, it is important to stress the diversity in aspirations of British women. Whether that is as a housewife or as a career woman, some are free to choose their lifestyle, but others are still constrained by the attitudes and norms of the society they live in. The changes in government policy extended womens choices, but it remains to be seen if they have achieved the right balance between work and family. However, it is the social as well as economic circumstances which unavoidably leave some women more equal than others. In the future these issues will need to be addressed if women are to overcome the discrimination that still exists3  [7]  . However, the promotion of equality between the genders by the younger generations indicate, not a revolution, but a slow evolution of a womens role in British society.

Sunday, January 19, 2020

Sylvia Plath: A Search for Self :: Biography Biographies Essays

Sylvia Plath: A Search for Self      Ã‚  Ã‚  Ã‚  Ã‚   The collective body of Sylvia Plath's poetry demonstrates definitively her mastery of her craft. Plath has been criticized for her overtly autobiographical work and her suicidal pessimism, however, close study reveals that her poetry transcends categorization and has a voice uniquely her own. As Katha Pollit concluded in a 1982 Nation review, "by the time she came to write her last seventy or eighty poems, there was no other voice like hers on earth" (Wagner 1). In works such as "Lady Lazarus," "Daddy," and "Morning Song," Plath relates her own painfully experiences in the form of dramatic monologues using a persona who eventually triumphs over adversity by regaining the self that had been lost before the struggle of the poem.      Ã‚  Ã‚  Ã‚   According to Plath, the narrator of "Lady Lazarus" has "the great and terrible gift of being reborn . . . she is the Phoenix, the libertarian spirit" (Wagner 71). In compact three-line stanzas, the speaker sardonically comments on her unique ability and its implications. Her tone demonstrates her boredom towards the attention paid to her by "the peanut-crunching crowd." Unlike the Biblical Lazarus who is called forth from the grave by Jesus, Lady Lazarus is able to resurrect herself and so avoids the polarities of God and Lucifer. Neither of these figures is able to exact punishment for the atrocities that man heaps on man, so the speaker transfigures herself by reducing her body to ashes and reviving her life through flame. As Leonard Sanazaro points out, "This willfulness to arise and devour humankind in the form of a self-fulfilled deity points up the impotence of the traditional concepts of good and evil" (Wagner 90) Lady Lazarus transcends these boundaries.      Ã‚  Ã‚  Ã‚   The imagery used throughout the poem is associated with the treatment of the Jews by the Nazis in concentration camps during World War II. Plath addresses the inhumanity of the situation, using such phrases as "A cake of soap,/A wedding ring,/A gold filling" to represent a human being. Plath also alludes to the medical experimentation that was practiced by the Nazi doctors. Plath has often been criticized for relating her hardships to that of the Jews. After all, she grew up in a relatively stable and affluent home and received an excellent education; her suffering was in her mind. Plath said specifically that her poems had come:

Saturday, January 11, 2020

Black Dog by Penelope Lively Essay

Brenda Case is a mid-age housewife with personal problems. The English modern short story â€Å"Black Dog†, written by Penelope Lively, portrays Mrs. Case as being a frustrated woman with a peculiar manner, besides this she has difficulties to adapt within the society’s norms. This is probably because Brenda Case is going through the largest crisis in her life; the mid-life crisis. This gives Brenda some difficult factors to deal with. She is going through this emotional state of doubt and anxiety, realizing that her life is halfway over. Through the whole story Brenda is searching or her own sincere character, but has trouble finding it. As a defence mechanism, she supersedes all of her feelings. Was this the life she really would have wanted? The Black Dog symbolizes her â€Å"shadow life†. We’re situated in a suburb of England; the Case family is a regular middleclass family. Mrs. Case, who is the principle character, is a housewife and her husband, John, makes the money. Their life is characterized by the static tedious daily routine; her doing the shopping and him attending the Job. One day Brenda starts seeing a large Black Dog lying in their front yard. She constantly has a fear that the dog is going to eat her, basically paranoia of the wild animal. However, Mr. Case cannot see the dog. He even asks all the neighbours, but they haven’t seen the dog either. The colour of the dog should illustrate bad omen and negativity, but was this really signifying bad omen or was all this commotion simply caused by Brenda’s alter ego or her introverted state? As mentioned the dog symbolizes Brenda’s shadow life; the psychological term of the life that she could have had or if you live in the shadow of someone else. Mrs. Case obviously did not have a dream of becoming a housewife but she first realized her own character now. Perhaps she was pressurized from outside influences on what to do. This is also shown when Brenda follows the guidance from her two well turned- out daughters; they advice her to go on vacation and redecorate the house. However, when this made no progress they send her to the doctor’s office. All these recommendations are not helping Mrs. Case crisis, she finds out that facing the problem was the right solution for her. She understands that the Black Dog will be there all the time until she faces the real problem, her mid-life crisis. I would assume answering the question of â€Å"What is valuable in life? † and â€Å"What is the meaning of life? † would be a difficult task. The vagueness of the query is inherent in the word â€Å"meaning† and â€Å"value†, which opens the question to many interpretations. Some would use theological or spiritual explanations, where others would use scientific theories or philosophical arguments. The power of the words means different things to different people. Clearly Mrs. Brenda Case has gone through a her ageing children; all of a sudden she did not have to take care of her kids any longer. We can conclude that most outside influences have noting to do with your real self. You need to find your own sincere meaning of what life is and what goals you may have got. Some say a mid-life crisis also is the beginning of individuation and a process of self-actualization that continues on to death. But what is a mid-life crisis? Is it the physical changes associated with ageing or the changing of spousal relationship? Is it the death of parents or the children becoming adults? Perhaps it is the menopause for women and work issues for men? I guess a crisis through mid-life would involve reflections on what the individual has done up to that point often associated with feelings that not enough was accomplished. Maybe Brenda had the convincing that she one day would be successful accountant manager, instead she became a housewife wearing a pinafore. At the end of the story John Case suddenly see some footsteps of the dog, but what is causing his hallucination? A large question remains unanswered.

Friday, January 3, 2020

The Lessons Learned from Vietnam Essay - 802 Words

The Lessons Learned from Vietnam Lorenzo M. Crowell discusses the lessons that Americans have learned from the Vietnam conflict in his article The Lessons and Ghosts of Vietnam. Crowell analyzes the lessons learned from Vietnam and applies them to the military strategies of today. Crowell does overlook some problems involving the power of Saddam Hussein after Desert Storm and the comparison of two dissimilar wars. Crowell is effective in his arguments with the use of first-hand viewpoints, current newsprint, and political figureheads. Although the article The Lessons and Ghosts of Vietnam had some weak points, overall the article is effective and informative. Crowells main idea in his paper is how Americans have†¦show more content†¦One problem that arises in the article is Crowell trying to compare two dissimilar conflicts. Vietnam was a conflict that did not directly involve the United States. Desert Storm did involve the United States by jeopardizing our oil supply from the Middle East. The military was also prepared and ready to fight during Desert Storm where as in Vietnam the draft was introduced due to the lack of volunteer soldiers. The military strategies used in each conflict were different. In Vietnam man-to-man combat was employed over a slow period of time and Desert Storm utilized a more rapid attack using ballistic missiles. Crowell says, #8230;military force should be applied without restrictions, reflects an assumption that the unsatisfactory Vietnam experience might have been satisfactory without gradualism#8230; the war could have been ended quicker, perhaps even with victory (234). These two wars were s o different that Crowell should not have compared them and is ineffective in proving his points regarding the two conflicts. Another main issue that Crowell overlooks in the article is the problems in Desert Storm. The article mentions only the positive results in Iraq and ignores the mistakes made by the military. The main problem is that Saddam Hussein is still alive and dangerous. The threat of biological and chemical weapons that Iraq posses still lurks above our heads. Also the medical issues with exposures to the chemicals that SaddamShow MoreRelatedLessons Learned from the American Experience in Vietnam Essay994 Words   |  4 PagesLessons Learned from the American Experience in Vietnam DeVry University HUMN415: Vietnam and the 20th Century Experience Spring A 2010 Lessons Learned from the American Experience in Vietnam The Vietnam War was a war that seems to have thought the American Military and Government officials a lot about diplomatic negotiations, presidential leadership, and cultural/social contexts. 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