Wednesday, August 26, 2020
School Football Playoff System 43% of Americans state that football is their preferred game to watch, multiple occasions than some other game said an article on ProCon. Organization. In 2008 a record 37. 5 million individuals went to a school football match-up to root for their group in anticipation of a title season. (ProCon) As the players propel themselves as hard they can go and the fans cheer as noisy as could be expected under the circumstances; they regularly arrive at the finish of an extraordinary season to be denied by the BCS framework. In 1998 the Bowl Championship Series (BCS) was intended to take the best two BCS-positioned school football crews to play each other in national title while eight other top groups play in four bowl games. (ProCon) As different dishes have developed around the BCS games we are presently at 34 bowl games toward the finish of each school football season. Every year 68 go into the bowl games giving us 34 victors consistently. We will compose a custom paper test on School football season finisher or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page What does this achieve? Who is the best school football crew in the country if there are 34 groups that end the season as champs? School football needs to have a post season finisher framework, as most different games do, to forestall the dedicated undefeated groups from getting forgot about and to decide one genuine victor. The Super Bowl: the great daddy of all football match-ups. Im sure a great many people around the U. S. realize what the Super Bowl is, regardless of whether they dont watch football. All together for the two groups to make it to the Super Bowl, they experienced the end of the season games. With thirty-two groups in the class each group must fght for the end of the season games of twelve groups. The season finisher competition is an unexpected demise competition. You lose, you return home. FCS (football title development), Division II, and Division Ill all end their normal seasons with end of the season games frameworks too. Starting in 1967 with the NFL nd getting in 1978 in FCS the end of the season games have worked so well with these football alliances. When looking at practically all different games including NBA and school b-ball, MLB and school baseball, and significant group and school lacrosse every one of these athletic clubs end their seasons with a type of post season finisher framework. School ball has tremendous accomplishment in their season finisher framework called March Madness. College basketball is a 64-group season finisher toward the finish of each season in school b-ball to proclaim the National Champion. The fans love when March Madness moves around consistently. Not saying we need a season finisher as enormous in size as March Madness however school football needs to jump on their game and see that if end of the season games work so well in every single other game it could work for them too. As alluded to before the BCS was framed to pit the best two school football crews against one another each season for the national title. Are these groups consistently the best two groups however? Fans contend that the groups chose to play for the National Championship are not generally the two best groups. The University of Utah (in 2004 and 2008) and Boise State University (in 2006 and 2009) were barred from he national title game notwithstanding being undefeated while groups with at least one misfortunes played for the national title. In spite of the fact that the contention can be made that Utah and Boise State dont play as solid ot rivals during their season, they despite everything ought not be rebuffed for playing their hearts out and fghting for an undefeated season. Since 1998, 11 undefeated groups have been avoided from the BCS National Championship game while groups with at least one misfortunes were incorporated. Ten of those eleven groups where non-BCS schools, which are groups that dont play in the ajor six gatherings (ACC, Big 12, SEC, Big East, Big Ten, and, Pac 12), groups, for example, Boise State, TCU, and Utah. Moreover a non-BCS group has never been toa national title. By what means can individuals make the contention that these non-BCS groups don't play excellent groups on the off chance that they have never gotten an opportunity to play them? The one other group separated of that eleven was the undefeated 2004 Auburn Tigers group. Reddish started their season exceptionally low in the positioning not anticipating a major season. As they battled and pushed with all they needed to finish their season with an undefeated record of 13-0, they were denied an opportunity at a national title on account of he undefeated seasons that USC and Oklahoma additionally had. (ESPN, Auburn) The BCS has finished the odds for every one of the eleven of these groups to demonstrate that they could have been the best group in the country in these seasons. Having the season finisher framework will give the capacity for these groups like Boise State and Auburn to fght for their possibility at a national title. What do school football bowl games achieve? With 34 bowl games toward the finish of each season 68 groups out of the 120 groups are permitted to go after the best 34 spots in the country. Closure the season with 34 champs each year. How we are atisfied with 34 groups as the victors toward the finish of each season we have to get this season finisher framework revamped so we can have the chance to call the last group at end a genuine boss. After more than 140 years without a season finisher framework, the BCS Presidential Oversight Committee affirmed a four-group school football season finisher on June 26, 2012. The new Football Bowl Series (once in the past Division I-A) season finisher is planned to start in the 2014-15 season and proceed through the 2025 season. (Dinch) According to the BCS, a choice council will choose which gr oups will take an interest in the season finisher. Choice components incorporate win-misfortune record, quality of calendar, straight on results, and whether a group is a meeting champion. Dinch) The elimination rounds will pivot among current bowl destinations, and the national title game will be facilitated in the city that puts the most noteworthy offer. An ESPN survey with 112,252 members found that 77% said the four-group season finisher was the correct move for school football, however 61% said eight groups would be perfect. (ESPN, ProCon) The four-group season finisher is a decent beginning the correct way, yet ideally it will grow to eight groups or possibly sixteen later on, like school asketballs sweet 16. Many increases have and will keep on being made about the school football season finisher framework. The meetings will miss out on the association by having their victor in a BCS bowl each season. Destroying numerous agreements with lined up with groups and meetings and gatherings with bowls. Many individuals state they appreciate having all the bowl games to watch. The school football post-season bowl games are extremely well known and beneficial. Most all dishes sell out and even some surpass their seating. In 2008 the Rose Bowl the limit was 91,000 and the participation was 3,293. In spite of the fact that the bowl games are exceptionally mainstream and the danger of expanding the season longer witn a playott framework, the playott is whats best tor school tootball. School football needs to have a post season finisher framework, as most different games do, to forestall the persevering undefeated groups from getting forgot about and to decide one genuine boss. The beginning they have made with the four-group season finisher to begin in 2014 is moving the correct way. Ideally the future will have an expansion in the quantity of groups to eight or sixteen. Driving endlessly from terminating each eason with 34 groups as champs is something to anticipate.
Saturday, August 22, 2020
Mmap Creation of New Mapping The objective of this investigation is too see how mmap makes another mapping on a procedure virtual memory address space. Figure 1 The result of the program is appeared (figure 1). The page size of this design is equivalent to 4096 bytes, which is the default page size for most present day working frameworks. The program tossed a division center dump blunder the first occasion when it was pursued however altering the C program it ran true to form. The code adjusted is demonstrated as follows, this code must be changed as the program wouldnt have the authorizations to compose memory which renders this program pointless Code previously: Cluster = mmap (Null, alloc_size, PROT_READ, MAP_PRIVATE, fd, 0) Code After: Cluster = mmap (Null, alloc_size, PROT_READ | PROT WRITE, MAP_PRIVATE, fd, 0) This portion of code(Figure 2) keeps in touch with the principal page of the apportioned territory at the situation of zero, if this was changed to an option that could be bigger than the size of page size (4096 bytes) at that point the program would restore a division shortcoming. Instructional exercise 1 Exercise 2 The idea in this test has told the best way to make a mapped memory locale at that point utilize the fork() procedure to make a kid procedure in which has a similar memory area as its parent. The fork() process makes another procedure by copying the calling procedure. (Manual, 2016) Above (Figure 3) is a section of code from the program used to tell the best way to make a memory mapped zone between shared procedures. In this section the youngster procedure increases the common number (*addr) twice, which means when the whole numbers esteem is printed again in the parent procedure it will be equivalent to three (Figure 4). The program sits tight for the youngster procedure until it prints to the client the estimation of the parent and unmmaps. The pause() framework call suspends execution of the calling procedure until one of its youngsters ends, on progress restores the procedure ID of the ended kid (Manual, pause(), 2016); Instructional exercise 1 - Exercise 3 The objective of this activity to comprehend memory the executives through a program that utilizes the gadget memory(/dev/mem). /dev/mem is character gadget document that is a picture of the principle memory of the PC. Contingent upon the clients consent level, the program must be run as root in any case the program can't get to the fundamental memory (Figure 5). At the point when the program is run as root client (Figure 6) a rundown of memory delivers is printed to the client. These addresses in/dev/mem are deciphered as physical memory addresses. References to nonexistent areas can cause mistakes. (Manual, MEM(4), 2015) Instructional exercise 1 Exercise 4 The idea of the trial is diminishing memory impression through the dynamical access of executables and memory tending to. Linux fuses the utilization of shared libraries inside its working frameworks, a great deal of Linux programs utilize a similar standard capacities, for example, screen backing or document access, for a software engineer to remember these capacities for each program it would cause program records to be superfluously huge. The upside of having these libraries is that a library just should be stacked once for a few projects to utilize it; bringing about sparing RAM and hard plate space. (Kofler, 1998) Instructional exercise 2 Exercise 1 The idea of the investigation is to see how mmap utilizes a document as a feature of the location space. The program utilized in this analysis is an imitating of how the Operating framework stretches out RAM to a record. The program being utilized in this examination utilizes a record called test.txt as RAM, the document itself is proportionate to one page size of the given engineering. The program at that point keeps in touch with the page with a singe at the exhibit position of zero to four(Figure 9). This is a case of how a memory mapped document is taken from circle and set into memory unequivocally for perusing/composing and will remain there until the client unmaps it. This trial shows that when writing to smash youre keeping in touch with a document. Instructional exercise 2 - Exercise 2 The objective of this trial is too comprehend that Mprotect can change consents of mapped territories. In the wake of utilizing the Mmap work inside the program (FIGURE 10(Gedit)) the authorizations set are perused just, implying that the program wouldnt have the option to keep in touch with the cluster. After memory has been mapped, the consents initially set can be altered with the Mprotect framework call. On the off chance that a program endeavors to play out a procedure on a memory area that isn't allowed, it is ended with a division fault(FIGURE 10(Top terminal)). (Mitchell, 2001) Instructional exercise 2 - Exercise 3 The objective of this trial is to see how the working framework oversees assurances powerfully. (FIGURE 11) is a section of code taken from the examination, it shows a handler for the division deficiency. This code is set up to deal with the division shortcoming, the issue with the above code is the way this is a vast circle, the division mistake is given when endeavors to play out a procedure on a memory area that isn't allowed, implying that the code will proceed at the point the sign happened, making an interminable circle. The answer for this is to change the authorizations inside the Mprotect framework call permitting the capacity to compose just as read. Instructional exercise 2 Exercise 4 The objective of this trial is to see how the working framework oversees assurances powerfully. Instead of the past examination, this program changes the authorizations of the page that is being gotten to utilizing Mprotect. The handler is set up to guarantee that a boundless circle doesnt happen like in the past trial. With the authorizations being set inside the handler itself, the handler will have the option to totally deal with the mistake bringing about no division blunder halting the program. Instructional exercise 3 Exercise 1 The objective of this examination is to comprehend that each record in Linux has a particular Inode. Figure 14 The consequences of this test (Figure 14) show the Inodes for 3 separate records in 3 separate registries, the Inode is an information structure in a Unix document framework to portray an item like a record or an index. The Inode is a pointer with a the Inode number being one of a kind, on the off chance that a record is moved, at that point its Inode number will likewise change. At the point when an application needs a record, the application trades the document name for the Inode number from the catalog posting, after that the application utilizes the Inode for a reference to the document. Instructional exercise 3 - Exercise 2 The objective of this examination is to see some framework calls that control documents and indexes. (figure 15) Shows the documents and registries of a few areas utilizing a program which scrap is appeared (figure 16). This program restores a rundown of what is in the current working registry, notice that the sort of the record is appeared on the left of (figure x). The framework call lstat returns data about a document, for this situation it is restoring the kind of the record. Instructional exercise 3 Exercise 3 The objective of this investigation is to see how a sensible mapping (document) is identified with its physical one. Figure 17 The program utilized in this test decides the quantity of squares related with the given record and maps its legitimate and physical tending to, as can be found in (figure 17). This is accomplished utilizing the detail framework call which returns data about a document, for this activity the main data required from detail is the quantity of squares utilized by the record. Another framework call utilized in this program is ioctl, utilized on a record descriptor fd. The ioctl work permits the client to control the fundamental gadget parameters (manuals, 2016). Utilizing ioctl with FIBMAP permits the client to restore the physical square mapping to its legitimate mapping. Instructional exercise 3 Exercise 4 The objective of this Instructional exercise 4 Exercise 1 The objective of this examination is to comprehend the way toward trading messages among customer and server utilizing blocking correspondence. Two projects were utilized in this analysis, a server program (Figure 20 remaining) and a customer program (figure 20 right). Running on independent terminals the projects speak with one another, if another customer program were to attempt to interface with the server program the messages wouldnt show up at the server, this happens due to blocking. When blocking is being used, control isnt came back to the server program until in any event one byte of information is perused from the customer program (Klement, 2002). As a matter of course, attachments are set to blocking, on the off chance that an attachment call is given that cant be finished promptly, at that point the procedure is taken care of, trusting that the condition will be valid. Instructional exercise 4 Exercise 2 The objective of this test is to comprehend the way toward trading messages among customer and server utilizing non-blocking correspondence. Figure 21 Rather than the past investigation, the customer and server programs are currently utilizing non-blocking attachments. As a default when an attachment is made, its set to blocking. On the off chance that the info activity can't be happy with at any rate 1 byte of data* then an arrival is made promptly with a blunder (Figure 21 remaining) (Stevens, 2001). *(This applies to TCP, For a UDP attachment it would be a finished datagram). Instructional exercise 4 Exercise 3 The objective of this investigation is too understanding the fundamental procedure of trading messages among customer and sign driven server utilizing non-blocking correspondence. Instructional exercise 4 Exercise 4 The objective of this investigation is to increase a superior comprehension about the contrasts among blocking and unblocking programs
Wednesday, August 19, 2020
How to Weed - and Edit - and Work - Effectively In my newsletter last week, I wrote about weeding. The letter did not go out until Fridayâ"a notoriously bad day to send out a newsletterâ"so I am expanding on the theme in a full-out blog. Weeding is an art. We all know that if you donât weed out the roots of a plant, the plant will grow back. There are many metaphors for this phenomenon. But thatâs not what Iâm going to talk about today. Iâm reflecting instead on the process of weeding. When I go into my garden to weed, I find Iâm more effective if I choose the type of weed Iâm going to pull: âToday Iâm going to pull out all the grass in my garden.â âToday Iâm going to pull out all the lemon balm.â When my eyes and brain are looking for one particular thing, I have a much easier time spotting it than if I were to say âIâm going to weed all types of weeds todayâ or âIâm going to pick tomatoes and weed as I do it.â Sometimes it can also work to weed a small area of everything that is NOT the lettuce, or the tomato, or the garlic. Again, my brain is focused on one thing, in one small space. When Iâm unfocused, I miss a lot of things. Even the thought of weeding my entire garden of everything I donât want there raises my heart rate and sends me into overwhelm. Its simply too much to do, especially when I have so many other tasks pulling for my attention! I need to take one thing at a time. Weeding is like editing. Like my experience of weeding, if I limit myself to one thing I do a better job. Looking through a document to check for periods at the end of each bullet, or to check for extra spaces, means Iâm likely to catch the one thing Iâm looking for. Did I overuse the word âthatâ? Or âjustâ? Or âreallyâ? It works best to search on each of those words one at a time. Conversely, if I try to find every error, Iâll probably miss a bunch of them. [For a list of common errors to look for, see The Write Lifeâs 25 Editing Tips for Tightening Your Copy] Despite knowing the downsides of overcommitment in proofreading, my brain often wants to do everything at once and fix everything at once. It takes some wrangling to get myself to concentrate on one thing at a time, especially in this age of distraction. In fact, as I sat down to write this blog I went to do some research on multitasking and ended up doing something else before getting to my Google search. Then my phone rang and I took the call before finally getting back to my article. Have I lost your attention yet? Perhaps I have. I am talking about multitasking, and I have taken you along for the rideâ¦ and we all know by now that our brains are not wired for multitasking! Hereâs a great article, Multitasking is Killing Your Brain, that describes how multitasking lowers your work quality and productivity, harms your IQ (possibly permanently), increases stress levels, and simply exhausts you. Weeding can be an antidote to multitasking. There is practice to be had in concentrating on one thing at a time, and we could all stand to do a lot more of it. Itâs time for me to get out into my garden.
Sunday, May 24, 2020
U02a1 Building Your Literature Review Plan: Part One - Sheila Darden The plan to collect and organize literature that explains the history of retention starts with the collections of scholarly, peer reviewed articles that provide insight to the history of retention. The literature will be organized alphabetically at first then to gain a better insight into the history of retention the collections of scholarly, peer review articles will be organized according to the date they were published. The history of retention begins at the point higher education brought it in the forefront of their agendas; subsequently, this time began when there were an influx of adult learners returning to college to obtain new or improve their skill set, toÃ¢â¬ ¦show more contentÃ¢â¬ ¦The collection and organization of literature will be based on the needs of adult learners and research conducted on assisting adult learners prior to them dropping out of their programs. Literature will be collected that addresses adult learners need to be able to connect the dots between the program they are enrolled in and past learning experiences; their need to know that they are a part of the learning community, which will give them a sense of belonging; the knowledge that their immediate needs can be met by their program choice; and knowing who to seek assistance through if those needs are not being met. The outcome of collecting and organizing literature that explains the institutional context of the capstone will be to present research that addresses the issue of retention and solutions that can be implemented, such as a retention program for adult learners that will help to ensure that their needs are being met, help to increase program completion, and ensure that adult learners will have a successful learning experience that will be transferable to other learning experiences. The article written by Howell Buck focused on four manageable variables that are observed as influencing adult studentsÃ¢â¬â¢ satisfaction with a business course: relevancy of the subject matter, faculty subject-matter competency, faculty classroom management, and student workload that can be applied to most courses (Howell Buck, 2012). The plan to collect and organize literatureShow MoreRelatedEssay Literature Review1001 Words Ã |Ã 5 PagesLiterature Review The purpose of this research project is for you to create a scholarly piece of graduate-level research and writing, which conforms to APA format. Competency in the APA format is required of all Business graduates of Liberty University, as set forth by policy of both the Graduate Faculty and the administration. You will research and write a literature review on a topic relevant to our course. What is a Literature Review? 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The citations are alphabetically put in order and the citation itself is shown byRead MoreReview Of Formative Fictions : Imaginative Literature And The Training Of The Capacities `` Essay2185 Words Ã |Ã 9 PagesNayiri Khatchadourian HNRS 63W Prof. Bruce Stone 6 June 2017 The Consequence of Reading Fiction In his essay Ã¢â¬ Formative Fictions: Imaginative Literature and the Training of the CapacitiesÃ¢â¬ , Joshua Landy, professor at Stanford University, aims to explain the function of fiction and the reward of our engagement with literary works. Landy highlights three theories of the function of fiction: the exemplary branch, which invites the reader to consider characters as models for emulation or avoidance,Read MoreReview Of Literature Review On Literature Essay2370 Words Ã |Ã 10 PagesChapter - 4. REVIEW OF LITERATURE Literature survey is undertaken to study and analyze the finding of other researcher in their studies that are related to the subject under consideration. 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Wednesday, May 13, 2020
The most powerful learning experiences often result from making mistakes. I usually address my students with the above phrase after handing out marked papers, tests and exams. I then provide time for my students to carefully analyze their errors. I also ask them to keep a running record/journal of the patterns of their errors. Understanding how and where you go wrong will lead to enhanced learning and improved gradesÃ¢â¬âa habit often developed by strong math students. Its not unlike me to develop my next test based on a variety of student errors! How often have you looked over your marked paper and analyzed your errors? When doing so, how many times have you almost immediately realized exactly where you went wrong and wished that if only you had caught that error prior to submitting your paper to your instructor? Or, if not, how often have you looked closely to see where you went wrong and worked on the problem for the correct solution only to have one of those A Ha moments? A Ha moments or the sudden enlightening moment resulting from the newly discovered understanding of the misconceived error usually means a breakthrough in learning, which often means that youll rarely repeat that error again. Instructors of mathematics often look for those moments when they are teaching new concepts in mathematics; those moments result in success. Success from previous errors isnt usually due to the memorization of a rule or pattern or formula, rather, it stems from a deeper understanding of why instead of how the problem was resolved. When we understand the whys behind a mathematical concept rather than the hows, we often have a better and deeper understanding of the specific concept. Here are the three common errors and a few remedies to address them. Symptoms and Underlying Causes of Errors When reviewing the errors on your papers, its crucial that you understand the nature of the errors and why you made it (them). Ive listed a few things to look for: Mechanical errors (transposed number, sloppy mental math, hurried approach, forgotten step, lack of review)Application errors (misunderstanding of one or more of the required step(s)Knowledge based errors (lack of knowledge of the concept, unfamiliar with terminology)Order of Operations (often stems from rote learning as opposed to having a true understanding)Incomplete (practice, practice and practice, this leads to having the knowledge more readily available) Success Is Failure Inside Out! Think like a mathematician and learn from your previous mistakes. In order to do so, I would suggest that you keep a record or journal of the patterns of errors. Mathematics requires a lot of practice, review the concepts that caused you grief from previous tests. Keep all of your marked test papers, this will assist you to prepare for ongoing summative tests. Diagnose problems immediately! When you are struggling with a specific concept, dont wait to get assistance (thats like going to the doctor three days after breaking your arm) get immediate help when you need it, if your tutor or instructor isnt available - take the initiative and go online, post to forums or look for interactive tutorials to guide you through. Remember, problems can be your friends!
Wednesday, May 6, 2020
string(218) " It provides access to a desirable target market and is not limited by distance as the other promotional campaigns can be and therefore presence online can be justified as an effective tool to reach potential markets\." Introduction Marketing refers to the process of management through which goods and services move from being a concept on to the consumer, a process which broadly consists of the identification, selection and development of a product, pricing, distribution and its promotion (Gladden 2005). Sport marketing therefore involves the application of these processes in the development of sport products to enhance their consumption on the one hand, and the use of the attraction of sport of an audience to market other varied goods and services (Matthew 2005). Sport marketing is therefore broadly defined as the anticipation of consumer wants and needs, and its management and satisfaction through the application of principles and practices of marketing. We will write a custom essay sample on Marketing audit of Cambridge Elite Soccer School or any similar topic only for you Order Now This is inclusive of the marketing through sport facet which entails the use of sport as a promotional vehicle, a sponsorship platform for companies marketing consumer or industrial products (Blann 2003). This report is formulated to serve as a marketing audit of the Cambridge Elite Soccer School in which I have recently worked in as an Administration Assistant, doubling up as a Brand assistant for its Brand management team. It seeks to create some understanding of ways in which the School applies marketing concepts in its area of performance and specialty (and generally in the sports sector), its strategies in this endeavor and possible avenues for improvement. The structure of the report entails an introduction to the Cambridge Elite Soccer School and description of its history and achievements in its line of business, its objectives and mission. Further, the report delves into a description of the competitive environment in this sports sector and the factors affecting the organizationÃ¢â¬â¢s business success broadly categorized under political, economic, social and technological spheres. It also delves into a description of its customers and products covering individual details of members and various other participants, an overview of their involvement. Finally, the report gives recommendations deemed appropriate to the School, developed from the marketing audit. Cambridge Elite Soccer School Located in the Neale-Wade Community College, Wimblington Road, March, Cambridgeshire Elite Soccer School is a growing organization that offers top quality coaching to enthusiastic football players in the under 14/15 (U14/U15) category throughout Cambridgeshire. The School has been developed to give these young, high standard and able players an opportunity to enhance their skills further. This is enabled by its highly qualified coaches with extensive experience in the football sector. The School started out in 2009 with its main aim being to educate this category of players in all aspects of training towards professionalism, providing the right environment so as to maximize their chances of success. It seeks to offer useful advice, good facilities, and appropriate football knowledge along with lots of valuable experience imparted by its resident coaches having many yearsÃ¢â¬â¢ experience in the football sector. These coaches are certified, all qualified to a minimum of FA level 2 and include three coaches and one goalkeeper coach and one among them has a Degree in Sports Science and Coaching. The primary aim of the school is to educate its players in all requisite aspects towards professionalism so as to maximize their chances of future success. Selection for training is done over a four week trial period and those that succeed are then taken through continuous training at the school in a professional development scheme by the excellent and FA qualified coaches. The school is deliberately designed to improve both physical and mental performance, creating the right environment to back such an endeavor. For the playersÃ¢â¬â¢ success, a favorable environment has been sought and the schools facilities, mostly provided by the Neale Wade Community College include an Ã¢â¬ËastroÃ¢â¬â¢ training pitch, two classrooms, boarding facilities that enable weekend stays during intensive training, entertainment and dining areas enjoined to a modern kitchen. For major events that the school seeks to engage more in, to enhance its presence and create better awareness, the management has sought the use of the local stadium so as to enable attendance of large crowds. The school also has a van that enables the transportation of students to various locations for training or for events. The schoolÃ¢â¬â¢s marketing orientation consists of a focus on the application of marketing principles including the anticipation, management and satisfaction of consumerÃ¢â¬â¢s wants and needs. The school identifies its consumers to include the young football players and their immediate families as its dominant target market and the consumer base is expanded to include their families and the local community in general. Also included in the consumer base though secondary are the spectators in the various events, and finally the major teams that consume the schoolÃ¢â¬â¢s product, the trained professional players. To identify and manage the needs and wants of the various stakeholders requires a well-defined strategic approach is required and especially since the schoolÃ¢â¬â¢s main product entails the offer of services in training and development of young players for the club market. In summary, the marketing program that the school engages in involves the creation of a marketing mix that is focused on the dominant target market (the young boys and their immediate families making the decision to enroll in the school so as to foster professional development, as well as the local loyal fan base that can influence such decisions). Its marketing strategy includes the use of traditional broadcast media of TV and radio carrying paid advertisements, extensive signage locally, and print media (newspapers, magazines and brochures). These tools are used to communicate to consumers and thus create an enhanced awareness of the schoolÃ¢â¬â¢s events. The school is also seeking to enhance its online presence to serve as a marketing platform so as to enhance its reach limited by the reach of the various media already employed. The internet has grown faster in recent years than the other forms of electronic technology. It offers a new economic opportunity for business through commerce and trade based on the web (Howard 2000). It provides access to a desirable target market and is not limited by distance as the other promotional campaigns can be and therefore presence online can be justified as an effective tool to reach potential markets. You read "Marketing audit of Cambridge Elite Soccer School" in category "Essay examp les" It gives fans and other interested parties an opportunity to access information on the school and its events via the internet (Griffin 1996). Cambridge Elite Soccer SchoolÃ¢â¬â¢s objectives and mission ObjectiveÃ ·To train the young, high quality players to professionalism and to enable them to realize their football dreams. Ã ·The primary aim of the school is to educate its players in all requisite aspects towards professionalism so as to maximize their chances of future success. MissionÃ ·To be a high class development and training school for the soccer sector with an output of all Ã¢â¬â rounded high capacity junior players. The External and Competitive Environment A marketing audit consists of a review of a companyÃ¢â¬â¢s marketing planning, organizational and control processes and their results, looking at the framework for action as well as its performance and potential (Gladden 2005). This report is a horizontal audit of CESS examining the schoolÃ¢â¬â¢s mission, its markets, sustainable competitive advantage, marketing plans, coordination of marketing mix, among other critical factors. It is necessary for an organization to consider its environment continuously as it follows through in its strategic path, and this should feed all aspects of planning (Brian 2000). The SchoolÃ¢â¬â¢s marketing environment is made up of three levels; its internal environment which include its members of staff and management, technology and finance; its micro-environment which include the customers, agents and distributors, suppliers and competitors, etc.; and its macro-environment which includes the political (and legal) forces, economic forces, socio-cultural forces and technological forces (the PEST factors). Several factors influence the strategies adopted by the school in its marketing and overall business approaches. Political factors include the influence of events in the political arena upon the regulation of businesses such as the school, and the spending power of the population that constitute consumers of the schoolÃ¢â¬â¢s products. With a stable political environment and favorable government policy that influences laws surrounding business, the school is well placed to benefit from its positive influence. The success of the soccer sector in the UK has been beneficial in bringing about the enhancement of goodwill and appreciation of government of all aspects related to football. The governmentÃ¢â¬â¢s policy on the economy including the taxation of clubs and sport schools are indicative of its desire to enable the successful realization of objectives in the sport sector and especially football. Economic factors entail a consideration of the economy of the state regarding both the short term and the long term. These include factors such as interest rates, inflation levels and the long term prospects of the economy (pointers to continued performance) with focus on details such as the Gross Domestic product per capita. The challenging economic recession has been a major factor that has negatively affected the business of the Cambridge Elite Soccer School, with its effect upon the disposable incomes of the families in the region that forms the dominant target market for the school and consumer of its products. Socio-cultural factors include factors such as attitudes, leisure times for consumers, life expectancy of the population, and wealth levels among other factors. The school benefits from positive influences of the socio-cultural factors such as the availability of leisure times for the players and their families over the weekend enables the success of such training endeavors. Overall wealth of the population is beneficial to the schoolÃ¢â¬â¢s business success and strategy as it enables availability of enhanced disposable incomes that can be utilized in such ventures as paying for the enrolment in the school. The general attitude of the population towards the game and all its affiliated programs and events is also positive and this enables the school to enjoy goodwill and support from the community in many of its events and activities if they are well planned and inclusive. Technology is vital for competitive advantage and in these modern times of the internet, also serves as a major driver for the enhancement of business processes and efficiency. The internet offers a cheaper advertising platform and a direct communication channel with consumers which also allows for the reception of feedback real-time. Other processes such as ticketing, enrolment, bookings and sale of the schoolÃ¢â¬â¢s branded items which were hitherto a challenge to see through have been made easier with the employment of the internet avenues. The effective use of the internet by the school for all the above-mentioned processes has however been limited through a lack of consistency in the integration of these processes to benefit from the overall efficiency. The school mainly uses its online presence for communication with consumers and has recently sought to create content for advertising. There still untapped capacity on this platform and it is evidently an area that can enable g reater improvement in the marketing potential of the school. Competition for the school features both locally and further afield from similar training clubs and schools. Presently, the schoolÃ¢â¬â¢s management focuses on local competition within Cambridgeshire offered by several football clubs featuring programs for a similar age bracket, and soccer training schools. Among the major competitors are; Wisbech St. Mary Football Club, Stukeley Meadows Youth Football Club, Hampton Football Club, and Tony Russell Soccer School among many others. These clubs and organizations are both direct and indirect competitors in the schoolÃ¢â¬â¢s line of business and the schoolÃ¢â¬â¢s management has endeavored to create strategy to enable its differentiation from its competitors through its offer of unique services and competitive pricing. Its unique services include mid week training sessions and the creation of events that involve the participation of the youth and their families. Opportunities are created for the trained youth to play in trials before pro and semi-pro club scouts and give support to them every step of the way, an offer of a comprehensive training program integrated with other activities while the other business competitors focus on playing league games in their claim to offer training. Its indirect competitors include the in-house training programs of the major league clubsÃ¢â¬â¢ pro academies though these have limited and difficult to obtain available spaces and are often the preserve of the intensely talented individuals. The challenge offered by these is therefore minimal as there is a major gap in coaching that can only be offered by academies at the grassroots level. This challenge is therefore not a major factor in CESSÃ¢â¬â¢ strategic planning and implementation. Customers and products The products offered at the school include professional soccer training of the under14/15 youth so as to enhance their chances of success in pro football and to enable them to increase their capacity to look for professional opportunities playing for the major league clubs. Also included in its product offerings are minor league games and weekend fixtures that have gained in following to become an appreciable income earner for the club. The club also benefits from sales of merchandise including branded apparel, equipment and souvenirs which are part of recent developments brought up during my time of placement. The schoolÃ¢â¬â¢s customers include the young players enrolled in the training programs of the school, their families, spectators that attend the schoolÃ¢â¬â¢s events and fixtures, and the local population as well as people from further afield who purchase merchandise from the school. To gauge the participation of several of these groups of participants, several hundred participants and stakeholders including spectators, parents and members of the general population were selected and questionnaires were administered to them to gain useful information on the marketing success of the school, the general awareness of the schoolÃ¢â¬â¢s activities and the services that it provides, as well as their willingness and desire to participate and to attend the schoolÃ¢â¬â¢s events and fixtures. The survey entailed a self-administered survey with questionnaires distributed through mail to several homes in the locality and email to homes further away. This was attained through stratified sampling to select subjects which divides a population into groups from which random samples are chosen. Instrument used for data collection was a survey questionnaire which sought to detail the identification details of those sampled including their locality, their involvement with the school and its activities, how and when they got to learn about the school, their willingness and desire to participate in future events organized by the schoolÃ¢â¬â¢s management. They were also asked to rate the schoolÃ¢â¬â¢s performance on several fronts including its capacity thus far to create awareness of its activities and capacity. The results (collated) are presented in the appendices section of this report. In the results obtained, 70% of the respondents (a total of 410 respondents) confirmed having participated in the schoolÃ¢â¬â¢s events and activities ranging from being spectators at fixtures and league games, to in-house participatory games and even bringing young family members to enroll at the school. Of these, 45% confirmed having participated for two and a half years of the schools three and a half year existence, which characterizes the schoolÃ¢â¬â¢s success at its marketing endeavors early in its life and a capacity to retain its customer base and clientele over this time. 80% of the respondents were willing to participate in the schoolÃ¢â¬â¢s events going forward and the school generally received a high rating at an average of 6.2 points in a scale of 1 to 10. These results are telling of the schoolÃ¢â¬â¢s high capacity at managing its marketing process and creating a loyal fan base. Recommendations To further enhance its marketing capacity and reach, the SchoolÃ¢â¬â¢s management needs to develop strategies including competitive pricing that would enable greater reach. This would enable the school match up to its competitor offers while offering differentiation in training and development. It is also essential that the school tackles the lack of consistency or integration in its marketing initiatives. There is therefore need to do an extensive and comprehensive audit to inform planning for such an endeavor and creation of a workable and effective strategy towards that end. Appropriate Sponsorship programs should also be sought and developed to benefit both the development and financial standing of the school, as well as individual players in their professional development (Barrand 2005). Sponsorships could come from local companies that would like to affiliate so as to benefit the school as well as gain from the schoolÃ¢â¬â¢s target market and marketing potential. Other sponsors can be sought from the manufacturers of sports apparel and equipment, who can help kit the school and offer its branded merchandise at discounted rates to the schoolÃ¢â¬â¢s growing membership and following. They in turn can gain from the marketing platform and mutually with the school from proceeds from sales. The school should also leverage on its earlier products (the high capacity and successful players who have managed to gain entry into professional football and fame) and their success. These individuals can be engaged in advertisements and the enhancement of awareness of the schoolÃ¢â¬â¢s capacity and ability to bring forth desired success (Fullerton 2007). They can also feature in events of the school providing acknowledgement of the schoolÃ¢â¬â¢s capacity and also to motivate the trainees in camp. The school should focus more of its marketing effort on the enhancement of the online platform and its development for extended usage such as in the communication with its consumers and their feedback, enrolment, advertising, and general trade including sale of tickets for events and the schoolÃ¢â¬â¢s branded promotional items and apparel. This is essentially because the Internet is fast becoming a point of convergence for all media and a platform for socialization on a global scale (Howard 2000). Conclusion This report consists of a marketing audit that I conducted during my placement at the Cambridge Elite Soccer School as an Administrative assistant and doubling up as a Brand assistant. The report has in summary described Cambridge Elite Soccer School (CESS), its history and achievements in its line of business, its objectives and mission. The report has further described its marketing approach as well as discussed its strategic approach and the various external/environmental factors that have influenced it in its line of business. Added to this, its standing compared to its direct and indirect competitors has been described detailing its relative success at a differentiation strategy. The report then gives the result of a study done through the administration of questionnaires which shows success in the schoolÃ¢â¬â¢s marketing in its early life and which serves as impetus to the schoolÃ¢â¬â¢s management team to find strategies, ways and means of enhancing its potential in marketing. The report finally gives recommendations on the areas of potential improvement and enhancement. References Barrand, D., 2005. Why brands are banking on sport. Promotions Incentives, 13-14 Blann, F., and K., Armstrong, 2003. Ã¢â¬Å"Sport marketing.Ã¢â¬ In: J. Parks J. Quarterman (Eds), Contemporary Sport management (2nd edition). Champaign, JL: Human Kinetics. Brian, T., and B., Michael, 2000. Ã¢â¬Å"The Ã¢â¬Å"Match-UpÃ¢â¬ Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs.Ã¢â¬ In: Journal of Advertising 3, pp1 Ã¢â¬â 13. Fullerton, S., 2007. Sports marketing. New York, NY: McGraw-Hill/Irwin. Gladden, J., and W., Sutton, 2005. Ã¢â¬Å"Marketing principles applied to sport management.Ã¢â¬ In: L. MasteraJexis, C. Barr, M. Huns (Eds), Principles and practice of sport management. Sudbury, MA: Jones and Bartlett Publishers. Griffin, J., 1996. The InternetÃ¢â¬â¢s expanding role in building customer loyalty. Direct Marketing, 59(9), 46-50 Howard, D., and R., Burton, 2000. The InternetÃ¢â¬â¢s role in shaping the future of sport. Paper presented at the Third International Sport Management Alliance Conference, Sydney, Australia. Matthew, S., 2005. Sport Marketing. Upper Saddle River, NJ: Pearson Prentice Hall Appendix CESS Ã¢â¬â Cambridge Elite Soccer School. Results collated from questionnaires administered Number of respondents Ã¢â¬â 410 (both email and post) 70% (287 respondents) confirmed participation in the schoolÃ¢â¬â¢s events and activities ranging from being spectators at fixtures and league games, to in-house participatory games and even bringing young family members to enroll at the school. 45% of the respondents above (129 respondents) confirmed having participated for two and a half years of the schools three and a half year existence. 80% (328 of the 410 respondents) were willing to participate in the schoolÃ¢â¬â¢s events going forward. The school received a high rating at an average of 6.2 points in a scale of 1 to 10. Most of the respondents were from the locality of Cambridge at 89 %. The rest were spread out in the environs. How to cite Marketing audit of Cambridge Elite Soccer School, Essay examples
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